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Crypto.com · 13 hours ago

Senior Growth Manager, Sports and Predictions

United States

Full-time

Remote

Senior Level

$120K/yr - $140K/yr

7+ years exp

Crypto.com is seeking a highly skilled Senior Growth Marketing Manager to manage digital marketing activities for Sports and Prediction markets. The role focuses on leading customer acquisition and new business revenue through the optimization of digital campaigns across key paid channels.

Financial Services

Responsibilities

Develop, launch, and optimize campaigns on various platforms across Search, Social Media, Display and Video

Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within defined target at the highest level of sophistication

Customize creative and messaging to align with regional regulations, sports and events calendars, and user intent

Utilize data to segment users by behavior, geography, interest, or device to enhance targeting efficiency and conversion rates throughout the client journey

Integrate internal and third-party data sources to refine audience targeting and boost campaign performance

Monitor campaign performance using tools such as Google Analytics, Adjust, and platform-specific dashboards

Produce comprehensive reports on key performance indicators (KPIs) including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), conversion rate, and Lifetime Value (LTV)

Provide actionable insights to cross-functional teams, including creative, product, and compliance departments

Ensure all marketing activities comply with state-level regulations and partner requirements

Stay informed about legal landscapes, industry trends, and competitor activities within the Sports and Predictions sector

Qualification

Performance MarketingCampaign ManagementSportsPredictions KnowledgeAttribution ModelingSaaS AnalyticsAnalytical SkillsAccount ManagementPassion for SportsNegotiation SkillsCollaboration SkillsAdaptability

Required

7-10 years of experience in performance marketing in large scale or rapidly growing companies

Deep commercial understanding within Sports and Predictions Trading, with the ability to craft compelling messaging for user acquisition across web and app stores

Adaptable and proactive, thriving in fast-paced and evolving environments

Proven track record managing acquisition campaigns with minimum seven-figure budgets

Solid understanding of attribution modeling, Media Mix Models, A/B testing, and customer lifecycle within the Sports and Predictions sector

Experience managing SaaS analytics (Tableau, BI) and attribution platforms (AppsFlyer, Google Analytics)

Robust analytical skills with a performance-oriented mindset

Experience collaborating with creative, compliance, and data teams

Strong account management and negotiation skills

A passion for sports and prediction markets

Experience in trading and investing across traditional and decentralized finance

Company

Crypto.com

Glassdoor3.2

Crypto.com was founded in 2016 and is the preferred crypto trading platform for over 100 million users worldwide, as well as the trusted industry leader in regulatory compliance, security, and privacy.

Founded in 2016

Singapore, SG

1001-5000 employees