Crypto.com · 2 weeks ago
Senior Growth Manager, Sports and Predictions
United States
Full-time
Remote
Senior Level
$120K/yr - $140K/yr
7+ years expCrypto.com is the world's fastest growing global cryptocurrency platform, serving more than 150 million customers. They are seeking a highly skilled Senior Growth Marketing Manager to manage and optimize digital acquisition campaigns for Sports and Prediction markets.
Financial Services
Responsibilities
Develop, launch, and optimize campaigns on various platforms across Search, Social Media, Display and Video
Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within defined target at the highest level of sophistication
Customize creative and messaging to align with regional regulations, sports and events calendars, and user intent
Utilize data to segment users by behavior, geography, interest, or device to enhance targeting efficiency and conversion rates throughout the client journey
Integrate internal and third-party data sources to refine audience targeting and boost campaign performance
Monitor campaign performance using tools such as Google Analytics, Adjust, and platform-specific dashboards
Produce comprehensive reports on key performance indicators (KPIs) including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), conversion rate, and Lifetime Value (LTV)
Provide actionable insights to cross-functional teams, including creative, product, and compliance departments
Ensure all marketing activities comply with state-level regulations and partner requirements
Stay informed about legal landscapes, industry trends, and competitor activities within the Sports and Predictions sector
Qualification
Required
7-10 years of experience in performance marketing in large scale or rapidly growing companies
Deep commercial understanding within Sports and Predictions Trading, with the ability to craft compelling messaging for user acquisition across web and app stores
Adaptable and proactive, thriving in fast-paced and evolving environments
Proven track record managing acquisition campaigns with minimum seven-figure budgets
Solid understanding of attribution modeling, Media Mix Models, A/B testing, and customer lifecycle within the Sports and Predictions sector
Experience managing SaaS analytics (Tableau, BI) and attribution platforms (AppsFlyer, Google Analytics)
Robust analytical skills with a performance-oriented mindset
Experience collaborating with creative, compliance, and data teams
Strong account management and negotiation skills
A passion for sports and prediction markets
Experience in trading and investing across traditional and decentralized finance
Benefits
Attractive annual leave entitlement including: birthday, work anniversary
401(k) plan with employer match
Eligible for company-sponsored group health, dental, vision, and life/disability insurance
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Company
Crypto.com
Crypto.com was founded in 2016 and is the preferred crypto trading platform for over 100 million users worldwide, as well as the trusted industry leader in regulatory compliance, security, and privacy.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Alyssa Lloyd
CEO
Luis Lrod Bitcoinluis
"chief executive officer": www.crypto.com Executive Director/Chief Executive Officer (CEO)
Recent News
2024-05-11
2024-05-10
2024-05-07
Company data provided by crunchbase