Sunrise · 1 month ago
Field Marketing Enablement Manager
United States
Full-time
Remote
Senior Level
$100K/yr - $125K/yr
5+ years expSunrise Group is building the future of sleep health by combining innovative technology with expert care. The Field Marketing Enablement Manager will serve as a strategic partner to the VP of Provider Partnerships, focusing on onboarding, training, and data analytics to support the field team in driving patient referrals and market expansion.
Health CareHealth DiagnosticsHome Health CareLifestyleMedical DeviceWellness
Responsibilities
Design and lead the Territory Manager Onboarding Program for all new hires across various markets
Build and maintain a training library (relationship playbooks, referral scripts, objection handling guides, and territory management best practices)
Implement a structured 30-60-90-day ramp plan for all new Territory Managers with measurable learning milestones and performance checkpoints
Conduct quarterly workshops to upskill the team on referral growth strategies, relationship management, and CRM optimization
Partner with clinical and marketing teams to ensure consistent education on service lines, patient pathways, and messaging compliance (HIPAA, brand, etc.)
Create territory playbooks that define call cadence, event strategy, and community engagement expectations by market
Assist with the development of new marketing materials for the field team
Lead development of email campaigns to providers with assistance from the brand/performance team
Manage all territory data infrastructure in HubSpot, including provider segmentation, account mapping, and territory alignment
Build dashboards in Superset to visualize referral trends, conversion rates, and pipeline velocity
Identify high-impact providers, underperforming territories, and emerging referral opportunities
Generate weekly and monthly performance reports with insights for the VP of Provider Partnerships and regional leaders
Maintain clean, accurate data in HubSpot to ensure referral tracking and ROI reporting are precise and actionable
Support integration of customer mapping tools and external data sources into HubSpot to optimize route planning and outreach prioritization
Assist with Dreem Core our internal referral platform to adapt to the needs of the team
Assist with ongoing development and build out of Map My Customers for the field team to utilize for route optimization and call planning
Serve as the key operational partner to the VP of Provider Partnerships, translating strategic goals into field execution
Assist in preparing monthly business reviews, dashboards, and growth reports for leadership
Assist in hiring, onboarding, and performance evaluation for partnership team members
Manage special projects such as territory expansions, partnership integrations, and new service line launches
Act as the voice of the field in leadership meetings — surfacing insights, barriers, and success stories
Qualification
Required
Bachelor's degree in Business, Marketing, Healthcare Administration, or related field
5+ years of experience in healthcare provider partnerships, sales enablement, or operations
3+ years in building or leading a field team
Proficiency in CRM usage for reporting, workflows, dashboards, sequences and Superset analytics (or similar BI platforms)
Strong analytical background able to translate data into strategy and action
Excellent communication, presentation, and training skills; comfortable facilitating workshops and leadership meetings
High degree of initiative, organization, and accountability in a fast-moving, multi-market environment
Exceptionally strong structure, operational rigor, and financial discipline; proven ability to build scalable processes, manage budgets, and allocate resources effectively
Requires occasional travel for field visits as needed to support team performance and market growth
Preferred
Master's degree in Business, Marketing, Healthcare Administration, or related field
Benefits
Fully remote work environment
Meaningful work that directly improves peoples’ lives
Be part of an international team across the US, Paris, Belgium
1-2 team gathering a year
Comprehensive health benefits (medical, dental, vision)
401(k) with company match
20 days PTO + 10 paid holidays + paid sick leave
Internet reimbursement for remote employees
Miles and phone bill reimbursement
Marketing budget for snacks & lunch & learns
Company
Sunrise
We are a virtual sleep clinic, using our own 3-gram sensor to diagnose sleep with gold standard quality.
Founded in 2015Brussels, Brussels Hoofdstedelijk Gewest, BEL
51-200 employees
H1B Sponsorship
Sunrise has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (29)
2024 (7)
2022 (5)
2021 (1)
Funding
Current Stage
Growth StageTotal Funding
$55.83MKey Investors
EurazeoKurma Partners
2025-09-25Series Unknown· $29.38M
2023-03-09Series A· $18M
2021-12-15Seed· $7.34M
Leadership Team
Laurent Martinot
Co-Founder & CEO
Recent News
2026-01-14
TV Blackbox
2025-11-28
The French Tech Journal
2025-11-14
Company data provided by crunchbase