Universal Music Group · 1 month ago
Campaign Manager, Performance Marketing (IGA)
Santa Monica, California
Full-time
Onsite
Entry Level
$70K/yr - $152K/yr
1+ years expUniversal Music Group is the world’s leading music company, committed to artistry, innovation, and entrepreneurship. They are seeking a Campaign Manager to execute and optimize paid media for IGA’s frontline D2C roster, collaborating with a cross-functional team to refine campaign performance.
Audio Recording and ProductionMedia and EntertainmentMusicPublishing
Responsibilities
Execute and optimize full funnel, always on paid media campaigns across Meta, Google, TikTok, programmatic, and other performance channels
Collaborate with the Performance Marketing Lead & Director of Advertising Strategy to plan and launch campaigns that align with the label’s D2C calendar and business priorities
Manage day-to-day campaign operations, including audience targeting, trafficking, pacing, and budget optimization
Analyze campaign performance, identify trends, and provide actionable insights and optimization recommendations for improvement
Identify target audiences and analyze their characteristics, behaviors, and media habits. Experience with a customer data platform is considered an asset
Implement A/B testing for creative, ad copy, audience strategies, and report findings in a clear/concise manner
Experience building ad reports for various levels of the business, including senior executive stakeholders
Work collaboratively with a team for more complex and large-scale campaigns when needed
Understand pixel implementation on websites for data collection and conversion tracking and help build new infrastructure that ties into audience measurement
Qualification
Required
1+ year of experience in paid media with an emphasis on social platforms, including full ownership, ranging from strategy to execution
Experience with media planning and buying through Meta, Google AdWords, TikTok, X, Snapchat, and other DSPs
Understanding of Google Merchant Center, Google Tag Manager, Facebook Catalog Manager, TikTok Catalog Manager, and Shopify
Experience with DoubleClick, Google Analytics, Looker Studio, Linkfire, Big Query, Datorama, DOMO, etc
Strong analytical skills and the ability to leverage data for insights and action
Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects
Ability to multi-task and work in a fast-paced environment
Preferred
Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred
Experience with a customer data platform is considered an asset
Passionate music fan with insight into different music fandoms, how fans engage/interact online, CRM tactics, audience building/lead-gen strategy – all a huge plus
Benefits
Comprehensive medical, dental, vision, and FSA options
100% coverage for out-patient mental health services
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
A lifetime fertility support allowance of $30,000 to plan participants
Student Loan Repayment Assistance and Tuition Reimbursement
100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Company
Universal Music Group
Universal Music Group is a music-based entertainment company that offers music recording, publishing, and merchandising services worldwide. It is a sub-organization of Leviy Publishing.
10001+ employees
H1B Sponsorship
Universal Music Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (24)
2023 (14)
2022 (22)
2021 (18)
2020 (19)
Funding
Current Stage
Public CompanyTotal Funding
$8.65BKey Investors
William AckmanTencent
2023-06-06Post Ipo Debt· $802.31M
2021-09-21IPO
2021-06-21Secondary Market· $4.17B
Leadership Team
Devraj Sanyal
Chairman & CEO, Universal Music Group, India & South Asia; SVP Strategy "AMEA"
Timothy Xu
Chairman and CEO
Recent News
2026-01-08
Company data provided by crunchbase