Universal Music Group · 1 month ago
Manager, Performance Marketing (IGA)
Santa Monica, California
Full-time
Onsite
Mid, Senior Level
$70K/yr - $152K/yr
3+ years expUniversal Music Group is the world’s leading music company, committed to artistry, innovation, and entrepreneurship. They are seeking a Manager, Performance Marketing to drive paid media efforts that maximize D2C revenue across frontline stores, collaborating with various teams to enhance customer acquisition and retention strategies.
Audio Recording and ProductionMedia and EntertainmentMusicPublishing
Responsibilities
Own always-on campaign strategy for frontline artist stores, driving traffic, conversions, and revenue through paid social, search, and programmatic channels
Manage and track approved media budgets for 100+ campaigns every quarter, with 6-7 figure amounts
Support and partner closely with the Director of Advertising Strategy to plan, prioritize, and report on paid media performance
Collaborate with CRM, Analytics, and eCommerce teams to develop audience segmentation and lifecycle marketing frameworks that scale customer acquisition and retention
Able to think critically and understand trends/customized audience targeting tactics. No cookie-cutter strategy
Build and maintain executive-level revenue reports, highlighting paid media’s contribution to overall eCommerce performance
Understand pixel implementation on websites for data collection and conversion tracking and help build new infrastructure that ties into audience measurement
Lead testing roadmaps for audience targeting, creative assets, and bidding strategies
Research trends, innovations, and changes that affect media buying, while always staying in 'beta mode' to constantly evolve and test new tactics (aka 'R&D')
Partner closely with the Campaign Manager to translate strategy into tactical execution and ensure campaigns are performing at or above benchmark
Qualification
Required
3+ years of experience in performance marketing, driving revenue growth and online lead generation, preferably in eCommerce, D2C, or retail
Experience with media planning and buying through Meta, Google AdWords, TikTok, X, Snapchat, and other DSPs
Understanding of Google Merchant Center, Google Tag Manager, Facebook Catalog Manager, TikTok Catalog Manager, and Shopify
Proficiency in Keynote, Word, Excel, PowerPoint, and Canva with ability to build compelling reports detailing campaign successes, ROI and learnings
Experience with DoubleClick, Google Analytics, Looker Studio, Big Query, Datorama, Domo, etc
Data-driven with strong analytical skills to interpret findings, analyze trends, and recognize anomalies for insights and action
Comfortable navigating both high-level strategy and hands-on campaign details
Confidence in written and verbal communication skills in client-facing environment
Preferred
Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred
Passionate music fan with insight into different music fandoms, how fans engage/interact online, CRM tactics, audience building/lead-gen strategy – all a huge plus
Benefits
Comprehensive medical, dental, vision, and FSA options
100% coverage for out-patient mental health services
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
A lifetime fertility support allowance of $30,000 to plan participants
Student Loan Repayment Assistance and Tuition Reimbursement
100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Company
Universal Music Group
Universal Music Group is a music-based entertainment company that offers music recording, publishing, and merchandising services worldwide. It is a sub-organization of Leviy Publishing.
10001+ employees
H1B Sponsorship
Universal Music Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (24)
2023 (14)
2022 (22)
2021 (18)
2020 (19)
Funding
Current Stage
Public CompanyTotal Funding
$8.65BKey Investors
William AckmanTencent
2023-06-06Post Ipo Debt· $802.31M
2021-09-21IPO
2021-06-21Secondary Market· $4.17B
Leadership Team
Devraj Sanyal
Chairman & CEO, Universal Music Group, India & South Asia; SVP Strategy "AMEA"
Timothy Xu
Chairman and CEO
Recent News
Digital Music News
2026-01-24
Digital Music News
2026-01-23
Company data provided by crunchbase