OfficeSpace Software · 1 month ago
Demand Generation & ABX Manager
United States - Atlanta (Hybrid)
Full-time
Hybrid
Mid, Senior LevelOfficeSpace is the AI workplace management platform that helps teams plan, connect, and perform in the modern workplace. The Demand Generation & ABX Manager will build and execute upmarket programs to create qualified enterprise pipeline, focusing on ABX strategy and collaboration with various teams to ensure high-impact marketing efforts.
Information TechnologyReal EstateSaaSSoftware
Responsibilities
Define ICP tiers, target lists, and coverage goals
Design tiered plays and offer mechanics (1:1, 1:few, 1:many) aligned to buying committees
Set 6sense segments, in-market thresholds, and alerts to focus timing and outreach
Own the program mix for ENT accounts: ABX field events, partner co-marketing/joint field programs, and executive sessions
Build event plans end-to-end: goals, budgets, LPs, invites, onsite, lead capture, post-show follow-up
Build executive experiences and multi-threaded outreach with AEs/SDRs
Coordinate pre/during/post communications with the Events team to drive meetings and SQLs
Turn intent into MQLs → meetings → SQLs with fast SDR follow-up
Build persona- and stage-based nurtures; optimize sequencing and cadences
Align on SLAs, lead routing, and handoffs with the SDR Manager
Plan and optimize LinkedIn, Google, and retargeting for target accounts/ABM
Identify ways to scale and improve effectiveness using AI
Align messaging, offers, and LPs with product and sales plays
Run A/B tests across ads, LPs, and email
Ship dashboards for SALs, SQLs, pipeline, tier progression, and event ROI
Govern UTMs, attribution, and budgets; recommend spend by channel and tier
Publish insights and next steps after every program
Maintain clean data in HubSpot and Salesforce; document workflows
Create briefs, templates, and playbooks for repeatable execution
Train SDRs on plays, offers, and follow-up talk tracks
Leverage AI to scale demand generation execution
Partner with SDR Team Lead on Agentic Inbound initiative
Qualification
Required
Hands-on, AI-forward marketer
Experience in building and running upmarket programs
Ability to create qualified Enterprise pipeline
Ownership of ABX strategy and execution
Experience partnering with growth marketing teams
Ability to orchestrate high-impact motions across digital channels, direct mail, ABX field events, partner co-marketing/joint programs, and executive experiences
Experience briefing creative and content teams
Ability to work cross-functionally to deliver assets
Proven ability to report ROI with clear metrics
Comfortable leveraging AI to scale demand generation efforts
Experience defining ICP tiers, target lists, and coverage goals
Ability to design tiered plays and offer mechanics aligned to buying committees
Experience setting 6sense segments, in-market thresholds, and alerts
Ownership of program mix for ENT accounts
Experience building event plans end-to-end
Ability to build executive experiences and multi-threaded outreach
Experience coordinating communications with events teams
Ability to turn intent into MQLs, meetings, and SQLs
Experience building persona- and stage-based nurtures
Ability to align on SLAs, lead routing, and handoffs with SDR Manager
Experience planning and optimizing LinkedIn, Google, and retargeting for target accounts/ABM
Ability to identify ways to scale and improve effectiveness using AI
Experience aligning messaging, offers, and LPs with product and sales plays
Ability to run A/B tests across ads, LPs, and email
Experience shipping dashboards for SALs, SQLs, pipeline, tier progression, and event ROI
Ability to govern UTMs, attribution, and budgets
Experience publishing insights and next steps after every program
Ability to maintain clean data in HubSpot and Salesforce
Experience documenting workflows
Ability to create briefs, templates, and playbooks for repeatable execution
Experience training SDRs on plays, offers, and follow-up talk tracks
Ability to partner with SDR Team Lead on Agentic Inbound initiative
Benefits
High-Performance Culture
Ownership and Accountability
Technology-Forward
Growth Mindset
Innovation and Agility
Collaborative, Results-Driven Environment
Competitive Benefits and Rewards
Company
OfficeSpace Software
OfficeSpace Software is the leading AI-powered workplace management platform that helps organizations plan, connect, and perform at scale.
Founded in 2006
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$150MKey Investors
Vista Equity PartnersResurgens Technology Partners
2022-01-21Private Equity· $150M
2019-12-17Private Equity
Leadership Team
David Cocchiara
Chief Executive Officer
A
Ashkon Sabet
Founder
Recent News
prnewswire.co.uk
2025-07-07
Company data provided by crunchbase