Alside · 2 months ago
Director of Sales Enablement
Cuyahoga Falls, OH, 44223-2603, United States
Full-time
Onsite
Director/Executive
8+ years expAlside is part of Associated Materials, LLC, a leading manufacturer of exterior building products. They are seeking a strategic Director of Sales Enablement to enhance their sales organization by driving productivity, improving engagement, and instilling accountability within the sales culture.
Building Materials
Responsibilities
Introduce and reinforce a scalable sales methodology across the go-to-market (GTM) team. Standardize and implement sales processes to drive consistency and efficiency across the funnel
Develop and manage KPIs, tools, and frameworks that enable sales leaders and Regional Sales Managers (RSMs) to drive performance, accountability, and continuous improvement
Build and maintain sales playbooks aligned with buyer journeys, value messaging, and product positioning. Ensure integration into daily workflows and systems
Establish daily/weekly operating rhythms for sales leaders and teams, including funnel reviews, forecasting cadences, and coaching frameworks
Own onboarding programs for new sales hires, ensuring rapid ramp-up. Design ongoing training for product knowledge, skills development, and methodology reinforcement
Drive adoption of sales tools (including Salesforce), ensuring they are configured and leveraged to support workflows, forecasting accuracy, and pipeline visibility
Support RSMs and sales leaders in improving forecast accuracy and pipeline health. Implement tools and routines to ensure data-driven decision-making
Lead enablement efforts that support broader sales transformation, embedding discipline, accountability, and collaboration across the team
Collaborate with sales leadership to ensure effective territory planning, account assignment, and resource alignment
Act as a key liaison between the sales team and executive sponsors. Provide visibility into progress, challenges, and strategic initiatives
Qualification
Required
8+ years of experience in Sales Enablement, Sales Operations, or Sales Leadership roles, preferably in B2B or SaaS environments
Proven track record of designing and scaling enablement programs that drive measurable results
Deep understanding of sales methodologies (e.g., MEDDICC, Challenger, SPIN, Sandler, etc.) and experience embedding them across teams
Expertise in Salesforce CRM and sales tech stacks (e.g., SalesLoft, Gong, Seismic, etc.)
Exceptional communication, facilitation, and coaching skills
Strong analytical mindset; comfortable using data to guide decisions
Experience leading change in fast-paced, growing organizations
Bachelor's degree required
Preferred
MBA or related advanced degree is a plus
Company
Alside
Alside represents over seven decades of inspired innovation.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase