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Bloomberg Industry Group · 1 month ago

Senior Web Content Strategist

Arlington - 1801 S Bell (INDG)

Full-time

Onsite

Senior Level

7+ years exp

Bloomberg Industry Group is a leading organization in the industry, and they are seeking a Senior Web Content Strategist to lead marketing web content strategy and innovation. The role involves planning and executing content strategies to enhance brand awareness, increase website traffic, and generate leads across various business units.

AnalyticsInformation ServicesProfessional Services

Responsibilities

Plan and execute marketing website content strategies for Bloomberg Industry Group’s business units: Bloomberg Law, Bloomberg Tax & Accounting, and Bloomberg Government

Collaborate with cross-functional teams to conceptualize and develop website content that demonstrates an understanding of audience behavior, product differentiators, and marketing goals

Determine website content mix to maximize organic traffic, audience engagement, industry influence, and overall business outcomes

Plan and execute editorial calendars for all website content with consideration for resources, priorities, and opportunities

Use industry standard tools and technology to conduct SEO research, competitive analyses, and regular reporting of website KPIs

Maintain industry knowledge and awareness of hot topics through regular collaboration with news/editorial teams, external industry leaders, and subject-matter experts

Learn and interpret complicated subject matter quickly and communicate subject matter to a practitioner audience

Source and manage vendors for copy, design, and other creative deliverables

Write, edit, and review content for web publication with adherence to brand guidelines and voice