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Canoe Intelligence · 1 month ago

Events Marketing Manager

New York, NY

Full-time

Hybrid

Mid Level

$110K/yr - $130K/yr

4+ years exp

Canoe Intelligence is a company focused on automating alternative investment data processes for institutional investors. They are seeking an Events Marketing Manager to oversee the planning, execution, and analysis of various events, ensuring they maximize ROI and generate quality leads.

AnalyticsArtificial Intelligence (AI)Big DataBusiness IntelligenceData ManagementFinTechMachine LearningSaaS

Responsibilities

Own Client Conference & Roadshows: Lead significant internal events like the Summer Social and the first-ever Client Conferences in the US and supporting EMEA events, including booking space, managing invitations, securing catering, coordinating keynotes and content tracks, and handling on-site logistics

Manage Event Logistics & Coordination: Take ownership of the full events lifecycle, including maintaining the internal event calendar, triaging new sponsorship opportunities, and managing all internal and external coordination for 50+ in-person and virtual events annually

Lead Event Conception & Planning: Develop and implement end-to-end event strategy, including planning and logistics for events of all tiers, creating internal logistics pages and Slack channels, hosting prep calls, developing event-by-event themes and action plans, and designing creative activations

Oversee Vendor and Swag Management: Manage all vendor relationships (e.g., shipping, on-site contractors, swag providers), handle the ordering, fulfillment, and tracking of all event materials, and manage inventory through the ElitExpo platform

Run Virtual Event Production: Set up and manage virtual event spaces, customize branding, oversee the registration process, ensure data is captured correctly in Salesforce/Hubspot, train presenters on platform usage, and moderate/produce the live event

Manage Event Promotion: Coordinate with the Growth and Corporate teams on supporting ad and email campaigns, own organic promotion across channels (LinkedIn, website), and manage all invitation and post-event follow-up email processes

Drive Post-Event Evaluation: Create and host internal debriefs to capture learnings and feedback, and lead the annual calendar discussion with data-driven recommendations to continuously improve strategy and maximize ROI

Ensure Data Attribution: Partner closely with Growth Marketing and RevOps to create pre-event campaigns, ensure accurate lead capture during the event (via lead scanners), and oversee the post-event upload of lead data into Hubspot/Salesforce, ensuring proper campaign association and accurate opportunity attribution

Qualification

Event ManagementCRM ProficiencyData AnalysisProject ManagementVendor ManagementCommunication SkillsCollaboration Skills

Required

Flexibility to travel for on-site management of key events, roadshows, and conferences as needed (15% travel expected)

Proven experience (likely 4-5 years) in a field marketing or events specialist role, managing complex B2B event logistics (both in-person and virtual/webinar formats) and budgetary negotiations

Exceptional organizational and project management skills with meticulous attention to detail and the ability to manage multiple complex projects simultaneously

Direct experience setting up and managing registration systems for virtual events and a strong working knowledge of CRM/Marketing Automation platforms (e.g., Salesforce and Hubspot) for lead management and campaign tracking

A strong understanding of event metrics, lead attribution, and the ability to run post-event reports, define success touchpoints, and bring rigor to ROI evaluation

Demonstrated experience managing vendor relationships, handling inventory, and overseeing the ordering and fulfillment process for event materials and swag

Excellent written and verbal communication skills, with proven ability to collaborate effectively with cross-functional stakeholders, including Sales, Business Development, Growth Marketing, and Product Marketing

Benefits

Medical, dental, vision benefits

Flexible PTO

401(k)

Flexible work from home policy

Home office stipend

Employee Assistance Program

Gym/Wifi reimbursement

Education assistance

Parental Leave

Company

Canoe Intelligence

Canoe has reimagined the future of alternative investments with cloud-based, machine-learning technology for document collection, data extraction, and data science initiatives.

Founded in 2013

New York, New York, USA

51-200 employees