Virta Health · 1 week ago
Senior Marketing Manager, B2B Demand Generation
United States
Full-time
Remote
Senior Level
$145K/yr - $170K/yr
7+ years expVirta Health is on a mission to reverse metabolic disease in one billion people. They are seeking a Senior Marketing Manager to accelerate their enterprise demand generation efforts by developing and executing innovative, data-driven marketing programs that create measurable impact in target markets.
DiabetesHealth CareMedicalPersonal Health
Responsibilities
Develop and execute integrated demand generation campaigns across multiple channels (email, webinars, ABM, digital advertising, events, and content syndication) to drive awareness, engagement, and pipeline growth
Co-own our webinar program—partner with content marketing to develop concept and coordinate speakers, lead promotion, execution, and post-event follow-up
Oversee direct report focused on ABM initiatives, optimized email nurture journeys, and digital advertising
Partner with content marketing and product marketing to leverage timely thought leadership in campaigns and ensure messaging aligns with our brand narrative and customer pain points
Analyze campaign performance, deliver actionable insights, and continuously test and iterate to improve ROI and efficiency
Collaborate with the commercial optimization team to ensure accurate attribution, lead tracking, and reporting on campaign performance
Stay on top of industry trends and MarTech to identify new channels, technologies, or tactics to enhance demand generation efforts
Get up to speed on 2026 plans and 1H campaigns, step in to run existing projects forward
Learn demand generation tools, evaluate areas with greatest opportunity, create action plan where necessary
Align closely with sales and consultant relations to understand how to activate channel for greater growth
Partner with Enterprise Marketing Team and Sales to deploy campaigns that deliver highly qualified leads to SDRs
Partner with Commercial Optimization Team on more sophisticated attribution frameworks
Qualification
Required
7-10+ years of demand gen experience, with a focus on demand gen in B2B healthcare environment
Proven success designing and executing multi-channel marketing campaigns that drive measurable pipeline and revenue
Experience with marketing automation platforms (HubSpot), CRM systems (SFDC), ABM (ZoomInfo), AI tools, etc
Creative thinker who can translate business objectives into engaging marketing programs
Strong analytical mindset—comfortable working with data to uncover insights, test hypotheses, and guide decisions
Excellent project management skills with the ability to juggle multiple campaigns simultaneously
Collaborative and proactive team player who thrives in a fast-paced, growth-oriented environment
Bachelor of Science/Bachelor of Arts preferred
Company
Virta Health
Virta delivers a clinically-proven treatment to reverse type 2 diabetes and other chronic metabolic diseases.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$373MKey Investors
Tiger Global ManagementSequoia Capital Global EquitiesCaffeinated Capital
2021-04-19Series E· $133M
2020-12-02Series D· $65M
2020-01-10Series C· $93M
Leadership Team
Sami Inkinen
CEO & Co-Founder
Amit Shah
Chief Operating Officer
Recent News
Business Wire, Inc.
2025-11-17
Business Wire
2025-11-14
2025-09-13
Company data provided by crunchbase