Churchill Downs Incorporated · 1 week ago
Marketing Analyst
Louisville, KY
Full-time
Onsite
New Grad, Entry LevelChurchill Downs Incorporated, headquartered in Louisville, Kentucky, is a leader in live and historical racing entertainment and casino gaming. The Marketing Analyst role focuses on managing customer data, developing targeted marketing strategies, and analyzing campaign performance to enhance customer engagement and revenue.
CasinoCasual GamesGamingInternetRacingSocial Media
Responsibilities
Extract relevant customer data from various sources and consolidate it for marketing purposes
Segment customer lists based on demographics, gaming behavior, and other relevant criteria
Collaborate with marketing team members to develop targeted campaign strategies
Analyze past campaign and customer data to identify opportunities for optimization
Assist in the development of marketing offers and promotions tailored to specific customer segments
Utilize the casino's source system to create customized offers and incentives for targeted customer segments
Work closely with the analytics team to ensure offers are data-driven and aligned with business objectives
Coordinate with relevant departments to ensure seamless implementation of marketing offers across various channels
Design and execute email marketing campaigns using industry-standard tools and platforms
Develop compelling email content, subject lines, and calls-to-action to drive customer engagement
Monitor email deliverability, open rates, click-through rates, and other key performance metrics
Track and analyze the effectiveness of marketing campaigns in driving customer engagement and revenue
Qualification
Required
Ability to effectively gather and analyze data to leverage in process management
Ability to analyze and interpret department needs and results to solve complex problems
Excellent customer service, oral, and written communication skills
Availability to work when needed, including weekends, nights, and holidays
Bachelor's degree in Marketing or related field required, or relevant work experience in database marketing and data analysis, with background in querying, utilizing multiple databases and business intelligence/reporting tools to manage data and reports
Proficiency in Excel and Access required
Able to obtain and maintain a valid gaming license for each of the CDI HRM and/or casino gaming jurisdictions where we operate
Preferred
Experience with SQL strongly preferred
Company
Churchill Downs Incorporated
Churchill Downs Incorporated (“CDI”) has been creating extraordinary entertainment experiences for nearly 150 years, beginning with the company’s most iconic and enduring asset, the Kentucky Derby.
Founded in 1875Louisville, Kentucky, USA
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$600M2023-04-11Post Ipo Debt· $600M
1993-04-08IPO
Leadership Team
Sam Ullrich
VP, Investor Relations
Recent News
GlobeNewswire
2026-01-12
Churchill Downs Incorporated
2025-10-24
Churchill Downs Incorporated
2025-10-24
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