Sunrise Senior Living · 1 month ago
Sr Executive Director - Maryland
Virginia
Full-time
Onsite
Director/Executive
$140K/yr - $160K/yrSunrise Senior Living is a recognized leader in the senior living industry, committed to empowering residents to live healthier and happier lives. The Senior Executive Director will oversee all aspects of the assigned community, focusing on financial management, team development, resident well-being, and regulatory compliance while driving sales and marketing efforts.
Assisted LivingElder CareHealth CareMedicalNursing and Residential Care
Responsibilities
Knows and lives the Sunrise Mission, Principles of Service, and Core Values and understands the implications of these for all actions and decisions
Demonstrates serving leadership and acts as a role model
Communicates and inspires a vision of core purpose, is optimistic, creates milestones and shares the vision
Promptly and effectively assesses the community team (strengths, opportunities, dynamics) and builds strategic working relationships at all levels, guides the team for greater team performance and operational results
Guides the community in proactively building relationships with internal and external business partners such as, but not limited to, team members, residents, family members, major referral sources in the service area and vendors
Demonstrates an understanding of the strategic importance of customer relationships; supports the community leaders in proactively building, maintaining, and leveraging key relationships to achieve community operational objectives
Attracts, hires, retains, and develops top talent
Builds and leads high performing teams
Champions the overall customer and team member engagement programs, processes, and practices
Effectively resolves customer concerns through consistent use of the problem resolution program
Proactively confronts difficult issues and makes bold decisions
Leads with authority, conviction, and ethical fortitude
Holds team members accountable to high performance standards and takes action on poor performers
Commitment to say 'YES', courage to say 'NO' only when absolutely needed
Knows business operations; knowledgeable in current policies, practices, trends, and information affecting his/her business and organization; knows the competition, is aware of how strategies and tactics work in the marketplace
Demonstrates understanding and applies knowledge of all Sunrise products and services including their individual features and the benefits they bring to residents and family members
Demonstrates action and functional understanding of the overall senior care market and Sunrise’s unique niche in that market
Utilizes marketing and sales data for decision making and business planning
Demonstrates effective functional knowledge of P&L business management (pricing, financial reporting, census measures, variance reports, labor reports, etc.)
Understands and demonstrates passion for Sunrise business model and value proposition as a management services company with fiscal accountabilities to multiple owners and stockholders
Savvy: thinks abstractly and makes things work when there is no absolute instruction; ability to adapt to business needs
Responsible for quickly and effectively, assessing the business needs of the community they are assigned to and developing and implementing a plan for greater performance and effectiveness
Demonstrates ability to identify and build relationships within the local area that drives business into the community, as well as effectively price the product, thereby maximizing top-line revenue growth and achieves appropriate market position
Drives implementation of Business Development (BD) strategy as designed in conjunction with Regional Director of Sales & Marketing, VP, Director of Operations and Director of Sales (DOS)
Spends dedicated time with the DOS, developing and coaching sales abilities and interactions
Ensures that the DOS is using selling skills terminology in lead management/customer relations database and achieving benchmark sales effectiveness metrics, new leads, IPP’s/SPP’s and sales
Understands and leverages multiple revenue drivers (beyond occupancy levels) that drive the top line (e.g., pricing, inventory management, care levels)
Understands competitive opportunities and threats
Understands the internal costs associated with all Sunrise programs and levels of service
Prepares and adheres to the community budget
Ensures budgeted revenue is achieved or exceeded by maximizing occupancy and room rate
Reviews monthly financial statements and implements plans of action for deficiencies
Effectively manages collections process
Manages key, non-labor operating costs in line with budgeted levels
Processes and submits monthly expenses and budget data timely per Sunrise policies and internal business controls
Spends time and the time of others on what’s important; quickly zeros in on the critical few and puts the trivial aside; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus
Demonstrates great judgment relating to issues that matter
Facilitates effective Stand Up and Department Leaders meetings (time and content)
Honors time commitments, begins and ends meetings on time
Effectively communicates priorities
Demonstrates flexibility to adjust priorities to the ever-changing needs of the business
Maintains monthly proactive communication with resident’s family members or responsible parties
Oversees the planning of an in-house family event monthly
Holds consistent, effective Resident Council meetings
Encourages family involvement via Volunteer Programs
Makes self available to residents and their families
Ensures implementation and maintenance of a family support program
Ensures Family Service Meetings happen regularly and according to Sunrise policy
Ensures Sunrise Wellness and Resident Care systems are implemented and followed
Strives for excellent quality care and service delivery as measured in the Community Performance Review process (CPA); institutes and ensures corrective action in a timely manner
Reviews customer and secret shopper surveys and acts accordingly and institutes appropriate corrective actions in a timely manner
Develops a thorough working knowledge of state and provincial regulations and policies and procedures dictated for residents and ensures compliance
Ensures all resident administrative files are well maintained, current and in compliance with regulations
Follows up on issues identified in the Regional Director of Resident Care (RDRC) site visit report
Follows up on mock survey process
Ensures community is in compliance with OSHA requirements
Provides leadership and promotion of the Sunrise Safety and Risk Management policies
Reviews all incident reports and ensures corrective actions are in place in a timely manner
Practices safety procedures at all times including Personal Protective Equipment (PPE), fire extinguishers, Safety Data Sheets (SDS) and Lockout Tagout procedures
Blends people into teams when needed, creates strong morale and spirit in team, shares wins and successes, fosters open dialog, defines success in terms of the whole team, and creates a feeling of belonging in the team
Partners with the Regional team and community leaders in the delivery of and participation in Sunrise University Training and self-study programs
Develops a working knowledge of state/provincial regulations and ensures compliance through supervising and coaching team members
Achieves team member engagement goals and actively leads the engagement process and programs
Effectively manages the recruitment process using Sunrise’s applicant tracking system (ATS) and established selection programs and processes
Oversees team member staffing and scheduling according to operational and budgetary guidelines
Conducts daily review of timekeeping practices and payroll reports to ensure all hours worked are recorded and appropriately paid
Holds team accountable and corrects actions when necessary and documents
Ensures that appearance and presentation of staff is professional
Assists in the training of the new Executive Director with their on-boarding and effectively transitions them to the community team and engages in the daily operations
Responsible, in partnership with the Director of Operations, for managing the Executive Director onboarding/training process for assigned Executive Directors
Maintain compliance in assigned required training and all training required by state/province or other regulating authorities as applicable to this role to ensure that Sunrise standards are always met
Perform other duties as assigned
Qualification
Required
Administrator's License/certification may be required per state/provincial requirements for the locations being supported
Prior General Manager/Administrator experience focused on growing both top and bottom lines; required length determined by type of community
Previous management experience including hiring, coaching, performance management, daily operations supervision, and discipline
Demonstrate good judgment, problem solving and decision-making skills
Demonstration of success in managing operating expenses
Adaptable to a variety of community environments
Ability to build and lead high performing teams
Ability to handle multiple priorities effectively
Excellent written and verbal skills for effective communication and the ability to facilitate small group presentations
Possesses organizational and time management skills
Proficient in computer skills, Microsoft Office & Sunrise applications with the ability to learn new applications
As applicable, all Sunrise team members who drive a Sunrise vehicle must review and sign the Driver job description and understand the key essential duties for safety
Ability to work weekends, evenings, and flexible hours, available for our customers at peak service delivery days and times
Preferred
Previous sales experience preferred
College degree preferred; degree and management experience may be required per state/provincial requirements for the locations being supported
Benefits
Medical, Dental, Vision, Life, and Disability Plans
Retirement Savings Plans
Employee Assistant Program / Discount Program
Paid time off (PTO), sick time, and holiday pay
MyFlexPay offered to get paid within hours of a shift
Tuition Reimbursement
In addition to base compensation, Sunrise may offer discretionary and/or non-discretionary bonuses. The eligibility to receive such a bonus will depend on the employee’s position, plan/program offered by Sunrise at the time, and required performance pursuant to the plan/program.
Some benefits have eligibility requirements
Company
Sunrise Senior Living
Sunrise Senior Living is an assisted living center that offers independent living, memory care, and rehabilitative services.
Founded in 1981
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2013-01-01Series Unknown
2005-07-01Series Unknown
Leadership Team
Terry Klaassen
Co-Founder
Marco Trecroce
Chief Technology Officer
Recent News
PR Newswire
2025-10-02
2025-09-15
2025-09-12
Company data provided by crunchbase