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Patrick Ta Beauty · 1 month ago

VP, Creative

West Hollywood, CA

Full-time

Onsite

Director/Executive

15+ years exp

Patrick Ta Beauty is looking for a talented, passionate VP, Creative to help shape the creative vision that will define the future of their rapidly growing brand. The VP, Creative will be responsible for refining and championing the brand’s creative vision across all consumer touchpoints and collaborating closely with the brand founder to develop strategic campaigns.

BeautyCustomer ServiceEmailRetail

Responsibilities

Partner with Patrick Ta, our founder and Creative Director, to guide brand evolution with an emphasis on elevating the brand’s aesthetic POV

Champion the brand’s creative expression across all 360 marketing touchpoints, including product launch campaigns, social, content, website, in-store signage, and visual merchandising

Finalize Brand Book to reflect authentic and ownable creative aesthetic across photography, video and product editorial style and ensure that it is used consistently across all consumer touchpoints

Big idea generator, pushing the boundaries of what has “been done” by traditional beauty brands toward “what’s possible,” to keep the brand at the forefront of cultural relevance, and ahead of competitors

Lead campaign development and execution, including ideating and refining concepts in partnership with copywriter, developing content capture plans, planning shoot production with internal and external resources, and delivering launch asset toolkit to support channel needs (field, retail, social, paid media, digital)

Translate creative vision for retail-facing assets including visual merchandising, Sephora “booth” design (Sephoria, SMC), in-store events, as well as consumer experiential events

Lead casting, photo shoots, location selection/ stage setting, and final selects in partnership with Creative Director

Lead collaborations with external creative partners like photographers, videographers, agencies, product designers, and freelancers

Build new processes for ideation, refinement and approval of creative work to deliver the strongest, most disruptive ideas that will set the brand apart from competitors while delivering a consistent and recognizable visual identity for the brand

Grow and mentor creative team to foster continuous growth and development

Partner closely with CMO and VP of Sales to ensure strategic and competitively differentiated marketing assets rooted in channel best practices

Qualification

Art directionCreative campaign developmentPhotoshoot productionTeam leadershipDesign tools proficiencyProject managementCommunication skillsProblem solvingCollaboration skillsOrganizational skills

Required

15+ years hands-on experience art directing and designing visuals, working closely with copy, and content as art director within an internal brand creative team, bringing 360 brand and/or product launch campaigns to life

Proven experience producing, organizing, leading, and art directing photoshoots, video shoots, and other major production events

Expert-level experience in design tools such as InDesign and Photoshop, as well as creative project management tools

Exceptional communication, organizational, project management and presentation skills. Effective collaboration skills

Ability to manage timelines and fast-track schedules as needed

Creative problem solver, idea leadership, and desire to pioneer, comfortable with pushing for remarkable and 'finding a way' across every project

10+ years leading creative internally for a high-growth prestige beauty or fashion brand

10+ years leading and building creative teams