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Vanguard · 1 month ago

Marketing Strategy Lead Analyst

Charlotte, NC

Full-time

Hybrid

Senior Level, Lead/Staff

8+ years exp

Vanguard is a company focused on the long-term financial wellbeing of its clients. They are seeking a Lead Marketing Strategy Analyst to enhance the performance of marketing campaigns through advanced analytics and data science techniques, translating complex data into actionable insights.

FinanceFinancial Services

No H1B

Responsibilities

Translate marketing and business needs into analytical requirements E.g., data, models required to build strategic analytical solution

Establish the analytical framework to successfully deliver business OKRs

Design a robust and streamlined data-lead strategy to drive marketing optimization at scale

Run BAU, proposed and other “what if” scenarios assessments to validate approach and evaluate impact

Design an actionable marketing operations and experimentation roadmap

Build consensus and influence senior stakeholders to gain confidence in analytics proposals

Continuously evangelize analytical and data-driven problem solving, strategic mindset & experimentation best practices across the organization

Qualification

Marketing analyticsPredictive modelingData science techniquesSQLPythonTableauA/B testingStatistical modelingStakeholder managementCritical thinkingProblem-solvingCommunication skills

Required

Minimum of eight years of related work experience with five years in advanced marketing strategy and optimization analytics

Bachelors degree in Marketing, Statistics, Data Science, Economics, or related field

Proficiency in Excel, SQL, Tableau, Python for data manipulation, optimization algorithms and modeling using big data cloud platforms

Understanding of A/B testing, regression, hypothesis testing, and statistical significance

Familiarity with Marketing and Funnel KPIs like ROI, LTV, Attribution Metrics, Engagement Metrics

Ability to translate complex data into actionable insights for non-technical stakeholders

Critical thinking & problem-solving skills to identify optimization opportunities and designing experiments

Working cross-functionally and collaboratively with partner and support organizations E.g., Marketing, Sales, MarTech, Data Science, Data Engineering and other Analytics teams