Fora Travel · 2 weeks ago
Senior Social Media Manager
New York, NY
Full-time
Onsite
Mid, Senior Level
$100K/yr - $150K/yr
5+ years expFora Travel is a modern travel agency that empowers individuals to become successful travel advisors through technology and community support. The Senior Social Media Manager will lead and scale the company's social media strategy, enhancing brand presence and engagement while supporting the travel advisor community.
TourismTravelTravel Agency
No H1B
Responsibilities
Develop, execute, and iterate organic social media strategy across all our platforms to drive brand awareness, engagement, and audience growth
Evolve strategy for a new advisor-facing account (@foracommunity on TikTok and Instagram), alongside our main traveler-facing @foratravel handles
Collaborate cross-functionally both within the marketing team (editorial, production, product marketing, paid acquisition) and with other teams (PR/comms, advisor experience, partnerships, etc.) to ensure our social media strategy is integrated into larger initiatives and serving overall business goals
Build out our new influencer marketing program; develop and manage influencer/creator partnerships, including contract negotiation, budgets, and performance tracking
Oversee social media support for our advisor community, including training and asset creation
Plan and execute social promotion and content capture before, during, and after events (conferences, launches, IRL activations)
Hire and manage a new social media associate; manage our long-term external agency as well as freelancers (designers, photographers, videographers, etc)
Build and manage social calendars and content pillars; concept, brief, and oversee creation of high-impact content
Set clear and measurable KPIs and report on performance; use data insights to inform strategy and optimize campaigns
Responsibly use AI to support your workflow while keeping human creativity at the forefront
Qualification
Required
5-10+ years leading social media or brand marketing for a consumer-facing brand or publisher
Experience managing internal team members and external freelancers, agencies, or creators
Track record of managing, mentoring, and motivating team members to produce high-quality content and meet core business goals
Proven success growing standout brand presence and engagement across major social platforms
Deep understanding of internet culture, creator communities, and what makes content resonate
Strong editorial and storytelling instincts, with a history of translating brand goals into culturally relevant campaigns
Exceptional written and verbal communication skills
Highly collaborative; you excel at building cross-functional relationships
Equally comfortable setting big-picture strategy and hopping into CapCut or rewriting a caption
Proficient with social analytics tools and able to set, track, and report KPIs that drive strategy
Curious about and excited to explore how emerging AI can support content and creative functions
Preferred
Experience in travel or lifestyle strongly preferred
Benefits
Unlimited vacation
Health Insurance (including an option completely covered by Fora HQ)
Dental & Vision Insurance
Wellhub Memberships
401k plan with company match
Commuter Benefits
Supplemental Life Insurance
Stock Options
Company
Fora Travel
Fora is the modern travel agency.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$78.5MKey Investors
Insight PartnersForerunner
2025-01-01Series C· $40M
2023-01-01Series B· $20M
2022-08-11Series A· $13.5M
Leadership Team
Henley Vazquez
Co-Founder
Jake Peters
Co-Founder & Chief Product and Technology Officer
Recent News
2025-10-13
Company data provided by crunchbase