CoreWeave · 1 week ago
Product Marketing, Customer Reference
Bellevue, WA
Full-time
Hybrid
Senior Level, Lead/Staff
$161K/yr - $237K/yr
10+ years expCoreWeave is The Essential Cloud for AI™, delivering a platform of technology, tools, and teams for innovators in AI. The role involves leading global customer storytelling and advocacy programs, collaborating with various teams to highlight customer success and drive adoption of CoreWeave's solutions.
AI InfrastructureArtificial Intelligence (AI)Cloud ComputingCloud InfrastructureInformation TechnologyMachine Learning
No H1B
U.S. Citizen Only
Responsibilities
Build and lead CoreWeave’s global customer reference program, developing scalable systems for identifying, recruiting, and activating customer advocates
Partner with Sales, Product, and Customer Success to identify “lighthouse” accounts and transform their success into public-facing proof
Develop compelling case studies, testimonials, video stories, and thought leadership content highlighting measurable business outcomes (e.g., speed, cost, performance, and innovation) in partnership with the Brand Marketing and Content teams
Create a reference library that supports sales, analyst relations, communications, and marketing with easily accessible, compliant customer stories
Drive customer participation in events, panels, podcasts, and media opportunities to amplify CoreWeave’s leadership narrative
Translate complex AI and cloud infrastructure solutions into clear, emotionally resonant stories that demonstrate real-world impact
Ensure storytelling consistency across all channels—press, analyst relations, brand campaigns, and sales enablement
Collaborate with the Brand, Content, and PR teams to craft messaging that reinforces CoreWeave’s differentiation in performance, flexibility, and customer partnership
Leverage data and customer metrics to back every story with tangible ROI and outcomes
Create mechanisms for gathering voice-of-customer (VoC) insights that inform product and marketing strategy
Establish quarterly feedback sessions and reporting with GTM, Product, and Engineering teams
Partner with Analyst Relations to highlight customer outcomes in industry evaluations and research reports, e.g., Gartner Peer Insights. Support evaluations such at Forrester Total Economic Impact studies with customer participation
Build the foundation for a future Customer Marketing function—establishing processes, governance, and scalable best practices in partnership with the Content and Brand teams in marketing
Mentor cross-functional partners on customer storytelling and advocacy best practices
Define success metrics for customer advocacy programs tied to pipeline influence, brand sentiment, and customer engagement
Report program impact to executive stakeholders with clear, data-driven insights
Qualification
Required
10+ years in customer marketing, advocacy, product marketing, or communications, ideally within cloud infrastructure, AI/ML, SaaS, or enterprise technology
Proven experience building and scaling customer reference or advocacy programs
Exceptional storytelling skills and ability to translate technical depth into accessible narratives
Experience collaborating with sales, product, and customer success teams to build customer trust and drive joint success
Strong project management skills and comfort managing multiple stories, campaigns, and stakeholder relationships simultaneously
Preferred
Background in AI/ML, accelerated computing, or cloud infrastructure
Experience managing content creation (written, video, and live) across global customer programs
Familiarity with advocacy platforms or reference management systems
Benefits
Medical, dental, and vision insurance - 100% paid for by CoreWeave
Company-paid Life Insurance
Voluntary supplemental life insurance
Short and long-term disability insurance
Flexible Spending Account
Health Savings Account
Tuition Reimbursement
Ability to Participate in Employee Stock Purchase Program (ESPP)
Mental Wellness Benefits through Spring Health
Family-Forming support provided by Carrot
Paid Parental Leave
Flexible, full-service childcare support with Kinside
401(k) with a generous employer match
Flexible PTO
Catered lunch each day in our office and data center locations
A casual work environment
A work culture focused on innovative disruption
Company
CoreWeave
CoreWeave is a cloud-based AI infrastructure company offering GPU cloud services to simplify AI and machine learning workloads.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$23.37BKey Investors
Jane Street CapitalStack CapitalCoatue
2025-12-08Post Ipo Debt· $2.54B
2025-11-12Post Ipo Debt· $1B
2025-08-20Post Ipo Secondary
Leadership Team
Michael Intrator
Chief Executive Officer
Nitin Agrawal
Chief Financial Officer
Recent News
Company data provided by crunchbase