Camping World · 2 days ago
Marketing Technology SFMC Administrator
Iowa, United States
Full-time
Onsite
Mid Level
$85K/yr - $124K/yr
3+ years expCamping World is seeking a highly skilled Salesforce Marketing Cloud (SFMC) Administrator to manage all core SFMC platform operations and ensure system stability and compliance. The role involves hands-on administration, governance, and collaboration with various teams to optimize the platform for CRM and marketing initiatives.
E-CommerceRetailShopping
Responsibilities
Administer all SFMC business units across Camping World and Good Sam — ensuring user access, authentication, and permissioning are accurate and compliant
Build, manage, and maintain Data Extensions, Contact Builder, data models, and retention rules
Oversee automation in Automation Studio: scheduling, monitoring, optimizing, and resolving errors
Own and manage all Salesforce support case work for SFMC issues the CRM and campaign teams cannot resolve themselves. Including submitting cases, tracking progress, escalating severity when needed, partnering with Salesforce engineers on root-cause analysis, and closing out each case with clear internal documentation and preventative recommendations
Maintain and validate platform integrations including Snowflake, Segment, Kafka/IT service layers, SFTP feeds, and transactional triggers
Manage subscriber logic across the enterprise: Contact ID/Subscriber Keys, preferences, profile attributes, exclusions, and global suppression
Maintain and configure Send Classifications, IP warm-up logic, domain/dedicated IP settings, auto-suppression lists, and deliverability-relevant configuration
Conduct platform hygiene: archiving unused DEs, identifying stale automations, fixing ingestion mismatches, and maintaining folder/asset structure
Support deployments by preparing DEs, validating dynamic logic, executing test sends, and monitoring defects
Own enterprise-wide email list for hygiene and cleaning processes, ensuring lists remain healthy, compliant, and high-performing
Run and manage recurring list cleaning (and supporting hygiene tooling) for acquisition lists, legacy lists, and CRM-owned audiences
Implement and enforce suppression and exclusion frameworks: hard bounce suppression, repeated soft bounce rules, complaint-driven suppression, engagement-based sunset logic
Partner with CRM Channel Leads and Acquisition teams on pre-send cleaning rules and safe audience thresholds
Maintain cleaning logs and outcomes, ensuring visibility to CRM, Deliverability partners, and leadership
Own enterprise deliverability monitoring, including inbox placement, bounce patterns, complaint rates, spam trap risk, domain performance, and IP reputation
Maintain and evolve deliverability dashboards using SFMC data, Snowflake reporting, and external tools (Inbox Monster, etc)
Partner with Email/SMS Channel Leads, CRM Strategy, and external partners to improve sender health, list quality, and cadence strategy
Identify and surface risks early, including spam trap spikes, blocklist activity, or authentication concerns (DKIM, SPF, DMARC)
Provide weekly and monthly deliverability insights with actionable recommendations
Track and report on SFMC contract utilization, including: Contact usage vs. contracted allocation, SuperMessage consumption, BU-level usage trends, SMS/Mobile usage alignment, IP/send volume plans
Provide usage dashboards to inform renewal negotiations and identify cost-saving opportunities
Create and enforce enterprise-wide governance for naming conventions, folder structures, roles, permissions, hygiene, and platform standards
Maintain comprehensive documentation: data models, schema maps, asset inventory, access logs, and configuration standards
Drive structured platform change management and release practices (UAT, version control, rollback procedures)
Ensure SFMC aligns enterprise privacy and security standards, including consent logic, GDPR/CASL compliance, retention rules, and Securiti CMP outputs
Partner with Good Sam/RV/Retail CRM teams, Marketing Operations, and Campaign Managers to ensure builds are supported by stable platform operations
Work closely with Enterprise Data Architecture to troubleshoot data issues, evolve data models, and implement new integrations
Provide guidance on platform constraints and best practices; explain complex platform behaviors in business-friendly language
Partner with IT Security, Deliverability, and Legal/Privacy teams on high-risk issues, domain warm-up strategies, and enterprise authentication standards
Qualification
Required
3–5 years hands-on SFMC administration experience in multi-BU enterprise environments
Expertise in Contact Builder, Data Extensions, Subscriber Management, retention strategy, and system configuration
Working knowledge of setting up SFMC triggered communications via both Email Studio Triggered Sends and Transactional Journeys
Strong experience with list hygiene and cleaning tools and suppression logic best practices
Experience with Snowflake or enterprise data warehouses; familiarity with Segment/CDP pipelines
Strong knowledge of deliverability (IP warming, authentication, domain reputation, compliant list practices)
Understanding of licensing models and SFMC usage metrics (Contacts, SuperMessages, Mobile/SMS)
Strong SQL skills for validation, hygiene, and troubleshooting
Comfortable supporting multiple business units and high-volume marketing programs
Excellent documentation and communication skills, clear, disciplined, and transparent
Experience with process creation, platform governance, and cross-functional collaboration
Active certifications in SFMC Administration, Email Specialist and/or Developer
Benefits
Paid Time Off
401(k)
Employee Assistance Program
Good Sam Roadside Assistance
Discounts
Paid parental leave (if eligibility is met)
Tuition Reimbursement (if eligibility is met)
On the job training opportunities
Comprehensive benefit package including medical, dental, vision and more
Access to dental & vision coverage
Company
Camping World
Camping World is an American corporation specializing in selling parts and service for recreational vehicles and supplies for camping.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$300M2024-10-30Post Ipo Equity· $300M
2016-10-07IPO
2013-08-01Series Unknown
Leadership Team
Matthew Wagner
CEO & President
Lindsey Christen
Chief Administrative & Legal Officer, Secretary
Recent News
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2026-01-13
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