Accreditation Commission for Health Care (ACHC) · 4 days ago
Senior Marketing Specialist
Cary, NC
Full-time
Hybrid
Senior Level
$70K/yr - $75K/yr
5+ years expAccreditation Commission for Health Care (ACHC) is seeking a well-rounded individual to join their dynamic Marketing team as a Senior Marketing Specialist. This role focuses on developing and maintaining ACHC program marketing and branding, working proactively with various stakeholders to create strategic marketing communications that align with business objectives.
Health CareHospitalMedicalNon Profit
Responsibilities
Develop and deploy Account-Based Marketing (ABM) campaigns, including omni-channel strategy and cross-functional team alignment
Strategize, execute, and optimize data-driven ABM programs to support sales and revenue growth goals
Apply a test-and-learn approach to continuously improve ABM performance across digital and offline channels
Monitor and analyze campaign performance; adjust tactics to maximize impact and ROI
Build and manage digital marketing campaigns (e.g., Google Ads, LinkedIn) to drive traffic and enhance web presence
Utilize HubSpot to design customer journeys, manage leads, and assess campaign effectiveness
Create marketing content and collateral including white papers, case studies, and program-specific materials
Generate innovative ideas to promote ACHC’s brand, programs, and services
Collaborate with Program Directors to identify key targets and Ideal Customer Profiles (ICPs)
Gather insights from internal stakeholders to shape compelling, targeted marketing strategies
Write clear, persuasive marketing copy consistent with ACHC’s brand voice and messaging
Manage marketing activities for exhibits, trade shows, and workshops
On a case-by-case basis represent ACHC at selected events; distribute promotional materials and support brand visibility
Complies with ACHC’s Quality Management System (QMS), established policies and procedures, and achievement of the quality objectives (Balanced Score Card). May participate in ACHC QMS internal audit activities
Qualification
Required
Bachelor's degree in Marketing or related field required
5–7 years of relevant experience
Proven track record in designing and executing multi-channel lead generation and Account-Based Marketing (ABM) campaigns
Experience using HubSpot for lead management, email marketing, campaign automation, and reporting
Strong understanding of SEO best practices and tools (e.g., Google Analytics, SEMrush) to improve search visibility and organic traffic
Proficiency in Microsoft Office applications, including PowerPoint, Excel, and Word
Familiarity with Monday.com or similar tools for project and task management
Strong grasp of performance marketing metrics and KPIs related to ad buying, lead generation, and CRM performance
Excellent project management, time management, and organizational skills
Ability to communicate complex ideas, campaign strategies, and product concepts to both internal and external stakeholders
Highly detail-oriented with exceptional written and verbal communication skills
Demonstrated ability to work independently and collaboratively in cross-functional teams
A sense of humor and the ability to inspire cooperation among internal partners are essential
Preferred
3+ years in B2B marketing preferred
Experience in related health care settings is desired but not required
Benefits
100% paid Medical, Dental, and Vision benefits for employees
Company
Accreditation Commission for Health Care (ACHC)
Accreditation Commission for Health Care (ACHC) is a leader in accreditation and related education, trusted by healthcare organizations internationally.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
José Domingos
President & CEO
Christine Danuck
Executive Assistant To President & Chief Executive Officer
Recent News
PR Newswire
2025-10-29
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