Team 201 · 3 months ago
Marketing Manager (Content & Social Focused)
United States
Full-time
Remote
Mid, Senior Level
5+ years expTeam 201 is a digital agency focused on high-growth B2B tech brands, seeking a Marketing Manager with a content and social focus. The role involves driving creative content and growth marketing efforts, managing client relationships, and utilizing AI tools to enhance marketing strategies.
AdvertisingDigital MarketingLead GenerationSEOSocial Media MarketingUX Design
Responsibilities
Drive content strategy — from concept through execution — across blogs, landing pages, social, email, video, and campaigns
Own organic social media for client accounts: ideate, write, schedule, monitor, and optimize creative posts that spark engagement and build community
Use AI-assisted tools for brainstorming, draft generation, and optimization, while ensuring brand voice, nuance, and originality remain human
Maintain and evolve content calendars, ensuring consistency, creativity, and alignment with client brand strategy and growth goals
Review, edit, and polish content produced by team members or freelancers to ensure excellence in tone, clarity, and impact
Collaborate with designers, developers, and paid media counterparts to integrate content and visual storytelling
Use organic growth levers (SEO, social, content amplification, community) tied to growth goals
Test creative hooks, messaging variations, social formats (reels, carousels, short video, stories) to drive virality and scale
Monitor content analytics and social metrics; translate data into strategic insights and optimizations
Lead experiments (A/B tests, drip sequences, social campaigns) to validate creative hypotheses and improve conversion
Present growth forecasts, KPI tracking, and ROI outcomes to clients and internal stakeholders
Act as primary creative and content liaison for client accounts — nurture relationships, align on strategy, and set expectations
Lead weekly client status meetings: prepare creative briefs, agendas, recommendations, and action items
Present campaign plans, creative direction, and performance reports to clients (written + verbal)
Manage internal project tracking (Jira, or client systems) — ensure every task, deadline, asset, and feedback loop is documented and clear
Identify expansion opportunities, strategic engagement points, and upsell possibilities
Ensure all deliverables are on time, on brand, and within scope and budget
Qualification
Required
5+ years in creative/content marketing, agency or client side, with strong portfolio of social + organic growth work
Deep experience creating visuals + copy for social, blogs, emails, video, long-form and short-form content
Proficiency with AI-enabled content tools (e.g. ChatGPT, Jasper, generative prompts) and willingness to experiment
Strong command of organic social media best practices — platform trends, formats, engagement tactics
Experience with analytics tools (GA4, native social analytics, content platforms) and translating data to action
Comfortable running tests, iterating creative, and optimizing content performance
Experience managing client relationships and communication
Working knowledge of project management tools (Jira, Wrike, Asana, ClickUp)
Familiarity with marketing stack tools (CMS, email tools, basic SEO, marketing automation)
Excellent presentation, storytelling, and editing skills
Benefits
Competitive PTO
Employee health, vision and dental insurance
Company 401k Program
Company
Team 201
Team 201 provides UX design, lead generation, PPC advertising, brand marketing strategies, social media, and digital marketing services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Clément L.
Co-Founder & CEO
Haley Hebert
Co-Founder
Company data provided by crunchbase