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Function Health · 1 day ago

Senior Product Marketing Manager, B2B

United States

Full-time

Remote

Senior Level

5+ years exp

Function Health is a company recognized for its innovative approach in healthcare, and they are seeking a Senior Product Marketing Manager, B2B to lead their employer-facing product marketing efforts. The role involves developing positioning, sales enablement, and go-to-market strategies to drive B2B growth and enhance product offerings for employer buyers.

Health CareHealth DiagnosticsMedicalPersonal Health

Responsibilities

Define clear, differentiated employer-facing narratives and value props tailored to enterprise benefits and people-team stakeholders

Deliver high-impact collateral (decks, one-pagers, whitepapers, ROI stories, battlecards) that accelerate deal velocity and improve win rates

Lead GTM for all employer-facing features and updates, aligning with product, sales, enterprise, and benefits-season buying cycles

Maintain insights on the employer benefits landscape to guide product priorities and strengthen differentiation

Translate employer and benefits-leader insights into product decisions and partner tightly with Enterprise, Sales, Ops, Product, and the broader organization

Support employer-tier pricing and healthcare packaging strategy

Contribute to insights work with HR/benefits leaders and employer buyers

Provide employer-focused messaging and POV frameworks for integrated marketing programs that support employer awareness and pipeline creation

Partner with sale and post-sale teams to support launch toolkits, employer communication frameworks, and ongoing engagement messaging

Partner with product and GTM teams to test and iterate on messaging, offer packaging, and product experiences that improve lead conversion, member activation, and utilization. Prioritize experiments that unlock new acquisition or conversion inflection points

Qualification

B2B Product MarketingSales EnablementPositioningMessagingCompetitive IntelligenceMarket ResearchData-driven Decision MakingCross-functional CollaborationStorytelling