The John F. Kennedy Center for the Performing Arts · 6 days ago
Social Media Director
Washington, DC
Full-time
Onsite
Director/Executive
$108K/yr - $129K/yr
8+ years expThe John F. Kennedy Center for the Performing Arts is the nation’s cultural center and living memorial to President John F. Kennedy. The Social Media Director leads the strategy, creation, and execution of the digital and social media presence to grow audiences and engage the community in the Center’s performing arts programming.
Education
Responsibilities
Develop and execute a comprehensive social media and digital content strategy aligned with the Kennedy Center’s marketing and audience development goals and encompassing both paid and organic social
Lead the organization’s presence across platforms (e.g. Facebook, Instagram, TikTok, X/Twitter, Truth Social) and emerging channels as needed
Establish key performance indicators (KPIs) and benchmarks for growth, engagement, and conversion
Manage social media budgets, paid advertising campaigns, and content creation resources (in-house and agency)
Stay informed on industry trends, platform updates, and best practices in digital engagement for performing arts and entertainment sectors
Oversee creation of original multimedia content—including videos, reels, photography, stories, and written posts—that showcase productions, artists, behind-the-scenes moments, and community impact
Collaborate with graphic designers, photographers, videographers, and copywriters to ensure brand consistency and high production value
Guide tone and storytelling to reflect the Kennedy Center’s mission, values, and audience diversity
Maintain an annual content calendar that aligns with season programming, special events, and institutional priorities from the Office of the President
Foster meaningful digital engagement with patrons, fans, artists, and influencers
Build relationships with cultural organizations, press, and partners to amplify reach and reputation
Develop targeted campaigns to attract new audiences—including younger and more conservative leaning communities
Oversee community management, ensuring timely and thoughtful responses across all platforms
Track, analyze, and report social media performance using analytics tools (Meta Insights, Google Analytics, Sprout Social, etc.)
Provide regular insights and recommendations to marketing and executive leadership
Evaluate the ROI of campaigns and adjust strategies to improve performance and conversion rates
Other duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Communications, Digital Media, or related field
8-12 years of experience in social media or digital marketing, ideally within the performing arts, entertainment, or cultural sector
Proven track record of building social media audiences and leading successful digital campaigns
Experience managing staff, creative teams, or external agencies
Deep understanding of social media platforms, content trends, and algorithms
Strong storytelling skills and visual eye for arts-driven content
Proficiency with social media management tools (e.g., Sprout Social, Hootsuite, Later, Buffer)
Familiarity with video editing, live streaming, and basic graphic design tools (e.g., Canva, Adobe Creative Suite)
Excellent communication, leadership, and project management abilities
Passion for the performing arts and our commitment to bringing quality programming for the masses
Candidate must be local or willing to relocate to the DMV area. Relocation assistance is not provided
Candidate must be willing to work onsite
Preferred
Master's degree in Marketing, Communications, Digital Media, or related field
Benefits
Staff offers for discount tickets
Retirement plan with organization matching (after 1 year of employment)
Qualifying employer for the Public Student Loan Forgiveness Program (PSLF)
Commuter programs including pre-tax options for discounted parking and SmartBenefits (WMATA)
Annual Leave, Sick Leave, and Personal Days available immediately upon hire
13 paid holidays per year
Medical, Dental, and Vision benefits with FSA and HSA options, and paid FMLA
Company
The John F. Kennedy Center for the Performing Arts
The John F. Kennedy Center for the Performing Arts produces and presents theatre and musicals, dance and ballet, and more.
Founded in 1971Washington, District of Columbia, USA
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
The Genesis Inspiration Foundation
2025-12-18Grant
Leadership Team
Stacey B. Johnson
Chief Financial Officer
Alexandra van den Heever
Manager, National Community Partnerships (Education Division)
Recent News
Digital Music News
2026-01-12
2026-01-11
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