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UGI Utilities, Inc. · 4 days ago

Analyst II - Marketing & Digital Strategy

Lancaster County, PA

Full-time

Onsite

Senior Level

5+ years exp

UGI Utilities, Inc. is committed to providing safe and reliable energy products and services. The Analyst II - Marketing & Digital Strategy will oversee content development and marketing automation, supporting various departments to achieve growth marketing goals and regulatory compliance.

Electrical DistributionElectronicsEnergyRenewable Energy

Responsibilities

WordPress Data Administration: Develop and maintain content associated with www.ugi.com, supporting all departments across the organization. Ensure the prevailing version of Web Content Accessibility Guidelines are followed. Collaborate with third-party vendors to resolve any site defects and make improvements

Marketing Cloud Administration: Manage marketing automation, email marketing and SMS/text campaigns in support of Growth Marketing, Sales/New Customer Acquisition, Customer Success, Energy Efficiency/Conservation and Outreach/Assistance Programs departments including independent content creation, copywriting, database management and measurement of campaigns

Marketing Program Coordination: Provide support for development of marketing plans. Assist with development and implementation of targeted marketing campaigns, including coordinating creative development, coordinate production with third party production vendors, communication with sales teams, campaign tracking and reporting. Create and manage data and lists for marketing programs. Create reports, graphs, tracking and analysis of other marketing programs as well as data on customers, savings calculator input factors, and other key metrics

Website Enhancement Coordination: Actively participate in the coordination, validation and testing for any assigned digital strategy initiatives to ensure accuracy of functionality and optimization of experience, as needed. Initiatives may include Live Chat, Outage Map, Online Account Center, etc

Reporting and Analysis: Measure and analyze online activity each month or for specific campaigns, including website visits, online forms, traffic sources, etc. Review and refine existing software and tools and processes for improvement. Process and pull reports for all digital campaign expenses

Qualification

WordPress administrationMarketing automationCRM toolsAdobeHTMLSearch Engine OptimizationSearch Engine MarketingSocial Media tacticsMicrosoft OfficeCustomer Service knowledgeSAP knowledge