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Nutrafol · 9 hours ago

Senior Manager, Product Development & Marketing (Supplements)

United States

Full-time

Remote

Senior Level, Lead/Staff

$125K/yr - $140K/yr

8+ years exp

Nutrafol is a pioneering company in hair wellness, dedicated to helping individuals grow into the best version of themselves through clinically tested products. The Senior Manager of Product Development & Marketing, Supplements will oversee the product lifecycle from ideation to market execution, collaborating with multiple cross-functional teams to enhance product offerings and consumer experience.

BiotechnologyConsumer GoodsHealth CareNutraceuticalWellness

Comp. & Benefits

Responsibilities

Lead end-to-end product development, from concept through commercialization, ensuring alignment with cross functional partners

Translate marketing trends, clinical research, and ingredient innovations into actionable product concepts or product improvements

Maintain a strong understanding of the competitive landscape, consumer & market trends to identify product opportunities and risks

Contribute to new product business cases and stage gate presentations, enabling projects to maintain momentum in accordance with financial goals

Oversee multiple concurrent projects, ensuring all meet deadlines

Partner with Education and Brand Marketing to develop compelling product and ingredient narratives that will engage intended audiences and excite customers

Lead new product asset creation that communicates product efficacy and results including clinical before and afters, certification content, product testing content, etc…

Collect, analyze, interpret, and make recommendations from data to enable execution of projects on time, on strategy, & on budget, and develop go-to-market strategies and product marketing plans

Collaborate with Medical Affairs to integrate clinical and scientific validation into marketing communications

Work closely with Formulation to understand formulation science and how ingredients are contributing to product efficacy, in order to support product and ingredient story development

Execute product development initiatives by collaborating with cross-functional teams to bring products to life, briefing Packaging, Creative, and Copy teams, on new product initiatives and explorations

Lead the product certification strategy, analyzing market and consumer trends to share recommendations with stakeholders

Support content creation for launch campaigns, influencer education, and retail partner presentations

Lead collaboration with Regulatory Affairs to obtain new product certifications as brand differentiators

Diligently proof all artwork and copy of all product packaging to align with consistency, regulatory requirements, grammar and marketing needs

Establish new product FAQ’s by collaborating with key teams, to create scientifically accurate responses that are in the Nutrafol voice, and consumer friendly

Collaborate with RA/QA to ensure compliance with dietary supplement regulations

Partner closely with Packaging, Operations and Supply Chain to ensure manufacturability and scalability of product concepts

Ensure all product marketing communications are compliant and truthful, working closely with RA/QA during product development and scale up

Lead the day to day relationships and management with key vendors

Foster a culture of curiosity, collaboration and accountability

Represent the brand as a thought leader in the beauty-nutrition intersection, staying close to new product launches and consumer trends

Qualification

Product developmentProduct marketingCross-functional collaborationNutraceutical knowledgeRegulatory complianceCommunicationDetail-orientedAdaptability