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Everyday Dose · 1 month ago

Senior Director of Retention

United States

Full-time

Remote

Director/Executive

10+ years exp

Everyday Dose is a company dedicated to redefining morning rituals with functional coffee and wellness products. They are seeking a Senior Director of Retention to enhance the post-purchase experience, focusing on customer lifecycle, retention strategies, and optimizing subscriptions while leading a small team and collaborating with various departments.

Food and BeverageFood ProcessingManufacturingNutritionWellness

Responsibilities

Full retention strategy and roadmap

Lifecycle architecture across email, SMS, portal, and product

Subscription economics and optimization

Predictive churn modeling

Activation and time-to-value improvements

Churn reduction initiatives

All retention experiments and A/B tests

LTV modeling and reporting

Customer segmentation and personalization

Cross-sell and upsell pathways for new SKUs

Build and manage all lifecycle flows (post-purchase, education, renewal, winback)

Oversee list health, segmentation, and deliverability

Develop monthly retention campaigns and calendar

Create LTV and churn dashboards

Lead cohort analysis by SKU, acquisition source, and persona

Partner with analysts to uncover retention opportunities

Lead Skio optimization

Redesign cancellation flow and save logic

Personalize in-portal UX

Deploy pause/skip features and predictive triggers

Work with CX to reduce avoidable tickets

Partner with Brand on retention storytelling

Work with Ops to avoid stockouts that drive churn

Guide Product using customer behavior insights

Qualification

Lifecycle architectureRetention strategyData analyticsSubscription optimizationBehavioral psychologySkio experienceKlaviyo experienceIterable experienceTeam leadershipStartup experienceCollaboration skills