Vetcove · 1 month ago
Email Marketing Coordinator
United States
Full-time
Remote
Entry Level
$55K/yr - $80K/yr
1+ years expVetcove is modernizing the future of veterinary software and healthcare experiences. The Email Marketing Coordinator will support marketing initiatives by managing lifecycle marketing efforts, optimizing audience segments, and executing email and SMS campaigns.
Health CareHealth DiagnosticsMarketplacePharmaceuticalSupply Chain ManagementVeterinary
No H1B
Responsibilities
Lead lifecycle marketing efforts across the customer journey with a strong focus on e-commerce performance, including acquisition, win-back, nurturing, post-purchase flows, loyalty, retention, surveys, and transactional messaging
Build and optimize audience segments that drive engagement, conversion, and revenue aligned with KPI goals
Own end-to-end strategy and execution of consumer e-commerce email and SMS initiatives — including template building/HTML, copywriting, asset coordination, QA, and deployment
Manage and maintain the email/SMS marketing calendar, ensuring alignment with business priorities, merchandising/retail needs, demand forecasts, and cross-functional partners
Own the A/B testing roadmap — design experiments, execute tests, track results, and translate insights into actionable improvements
Conduct testing across subject lines, messaging, CTAs, segmentation, customer cohorts, send-time optimization, and new features intended to increase performance
Partner with design and copy teams to evolve creative direction, layouts, and templates based on best practices and performance data
Produce regular reporting on campaign effectiveness, including opens, clicks, conversions, revenue, lift, unsubscribes, and other core metrics
Measure and analyze the ROI and overall effectiveness of all lifecycle marketing activities, providing recommendations for scaling what works
Stay current on trends in e-commerce, email, SMS, and loyalty marketing across leading brands; conduct audits and identify new opportunities to acquire, nurture, and retain customers
Qualification
Required
Bachelor's Degree
1-3 years of experience in consumer e-commerce or retail-focused marketing roles, ideally with ownership of lifecycle and retention channels
Hands-on experience managing both strategy and execution of email and SMS programs
Strong analytical skills with the ability to measure ROI, interpret data, and turn insights into action
Familiarity with segmentation, testing methodologies, and lifecycle program design
Collaborative mindset and ability to work closely with creative, merchandising, and product teams
Benefits
100% remote within the USA
Medical, Dental, and Vision Insurance
Automatic 401k contribution
Employee referral program
At home office set up
Bi-annual company retreats
Open vacation policy
Equity
Monthly team events
Company
Vetcove
Vetcove is the largest B2B veterinary marketplace, enabling veterinary hospitals to compare and buy supplies from all of their vendors.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$3.02M2016-08-22Pre Seed· $3.02M
Leadership Team
Alexander Kates
Cofounder & CEO
Mitchell Kates
Cofounder
Recent News
SV Angel
2025-12-02
Company data provided by crunchbase