Sr. Integrated Digital Experience Manager jobs in United States
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American Heart Association · 14 hours ago

Sr. Integrated Digital Experience Manager

positionUnited States
timeFull-time
remoteRemote
seniorityMid, Senior Level
money$80K/yr - $110K/yr
date5+ years exp

The American Heart Association is seeking a Senior Integrated Digital Experience Manager to lead the strategy and execution of personalized content across their digital platforms. This role involves collaborating with various teams to define and manage personalization strategies, ensuring content is effectively structured and delivered based on user behaviors and journeys.

AssociationFitnessHealth CaremHealthPersonal Health
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Comp. & Benefits
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H1B Sponsor Likelynote

Responsibilities

Defines the enterprise-wide strategy for content personalization and modular content delivery across digital platforms, with a focus on journey-driven and persona-based execution
Partners with channel leads (Web, Email, SEO, Social, Events, etc) and Business Units to ensure content strategy aligns with platform capabilities, personalization needs, and segmentation plans
Leads content segmentation and taxonomy development for dynamic content delivery across CMS and marketing automation platforms
Coach and development lead for upskilling content publishers in methodology of personalization and modular content
Guides the creation of modular content frameworks and reusable asset structures that support efficient personalization at scale
Aligns content personalization goals with campaign KPIs, data strategy, and omnichannel measurement
Acts as the lead strategist for personalization tooling, collaborating with IT, digital, and data teams on platforms, integration, and optimization
Partners with analytics teams to monitor content impact by audience, journey stage, and personalization strategy
Oversees the Digital Marketing Operations Manager to ensure operational alignment across web, email, and personalization workflows via Workfront or equivalent systems
Builds team-wide standards for content intake, personalization asset readiness, tagging, and approval processes
Serves as a subject matter expert across teams to elevate understanding of dynamic content delivery, journey orchestration, and content-to-segment mapping
Performs other duties as required or assigned that are reasonably within the scope and responsibility of the role

Qualification

Digital personalizationCMS systemsMarketing automation toolsContent frameworksAudience segmentationAnalytical skillsTeam managementCross-functional collaboration

Required

Bachelor's Degree in marketing, digital media, communications, or related field or equivalent experience
Five (5) years of experience in digital personalization and working with teams to bring personalized experiences. Agency experience is a plus
Proven success developing modular content frameworks, journey-based strategies, or personalization programs across channels
Strong experience working directly with CMS systems, personalization engines, marketing automation tools, and audience segmentation platforms
Experience partnering with digital operations, IT, and analytics teams to implement scalable personalization capabilities

Preferred

Previous experience managing teams or cross-functional contributors is preferred

Benefits

Medical, dental, vision, disability, and life insurance
Robust retirement program that includes an employer match and automatic contribution
Employee assistance program
Employee wellness program and telemedicine
Paid Time Off (PTO) at a minimum of 16 days per year
12 paid holidays off each year
Tuition Assistance

Company

American Heart Association

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The American Heart Association is the nation’s oldest and largest voluntary health organization.
dateFounded in 1924
location
Dallas, Texas, USA
people-size1001-5000 employees
web-link
http://www.heart.org

H1B Sponsorship

American Heart Association has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (1)
2023 (4)
2022 (3)
2021 (2)
2020 (4)

Funding

Current Stage
Late Stage
Total Funding
$4.62M
Key Investors
Stupski FoundationAmeriCorps Public AlliesCity Furniture
2025-08-14Grant· $0.1M
2024-07-09Grant· $2.7M
2024-06-06Grant· $0.69M

Leadership Team

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Jennifer Hall
Chief, Data Science and Analytics
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Lynne Braggs
National, Sr. Director Digital Content Production, Creative (Marketing)
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Recent News

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Company data provided by crunchbase