American Heart Association · 2 weeks ago
Sr. Integrated Digital Experience Manager
United States
Full-time
Remote
Mid, Senior Level
$80K/yr - $110K/yr
5+ years expThe American Heart Association is a leading organization in cardiovascular health, seeking a Senior Integrated Digital Experience Manager. This role is responsible for leading the strategy and execution of personalized content across digital platforms, working collaboratively with various teams to enhance user experiences through effective content delivery and personalization strategies.
AssociationFitnessHealth CaremHealthPersonal Health
Responsibilities
Defines the enterprise-wide strategy for content personalization and modular content delivery across digital platforms, with a focus on journey-driven and persona-based execution
Partners with channel leads (Web, Email, SEO, Social, Events, etc) and Business Units to ensure content strategy aligns with platform capabilities, personalization needs, and segmentation plans
Leads content segmentation and taxonomy development for dynamic content delivery across CMS and marketing automation platforms
Coach and development lead for upskilling content publishers in methodology of personalization and modular content
Guides the creation of modular content frameworks and reusable asset structures that support efficient personalization at scale
Aligns content personalization goals with campaign KPIs, data strategy, and omnichannel measurement
Acts as the lead strategist for personalization tooling, collaborating with IT, digital, and data teams on platforms, integration, and optimization
Partners with analytics teams to monitor content impact by audience, journey stage, and personalization strategy
Oversees the Digital Marketing Operations Manager to ensure operational alignment across web, email, and personalization workflows via Workfront or equivalent systems
Builds team-wide standards for content intake, personalization asset readiness, tagging, and approval processes
Serves as a subject matter expert across teams to elevate understanding of dynamic content delivery, journey orchestration, and content-to-segment mapping
Performs other duties as required or assigned that are reasonably within the scope and responsibility of the role
Qualification
Required
Bachelor's Degree in marketing, digital media, communications, or related field or equivalent experience
Five (5) years of experience in digital personalization and working with teams to bring personalized experiences. Agency experience is a plus
Proven success developing modular content frameworks, journey-based strategies, or personalization programs across channels
Strong experience working directly with CMS systems, personalization engines, marketing automation tools, and audience segmentation platforms
Experience partnering with digital operations, IT, and analytics teams to implement scalable personalization capabilities
Preferred
Previous experience managing teams or cross-functional contributors is preferred
Benefits
Medical
Dental
Vision
Disability
Life insurance
Robust retirement program that includes an employer match and automatic contribution
Employee assistance program
Employee wellness program
Telemedicine
Medical consultation
Paid Time Off (PTO) at a minimum of 16 days per year for new employees
12 paid holidays off each year
Tuition Assistance
Company
American Heart Association
The American Heart Association is the nation’s oldest and largest voluntary health organization.
1001-5000 employees
H1B Sponsorship
American Heart Association has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (1)
2023 (4)
2022 (3)
2021 (2)
2020 (4)
Funding
Current Stage
Late StageTotal Funding
$4.62MKey Investors
Stupski FoundationAmeriCorps Public AlliesCity Furniture
2025-08-14Grant· $0.1M
2024-07-09Grant· $2.7M
2024-06-06Grant· $0.69M
Leadership Team
Jennifer Hall
Chief, Data Science and Analytics
Lynne Braggs
National, Sr. Director Digital Content Production, Creative (Marketing)
Recent News
Central New York Business Journal
2026-01-16
2025-12-24
Company data provided by crunchbase