EVERSANA · 1 month ago
Media Planner, Paid Social
United States
Full-time
Remote
Entry, Mid Level
$48K/yr - $71K/yr
2+ years expEVERSANA is a global, full-service marketing agency network serving the life sciences industry. The Media Planner, Paid Social is responsible for developing and executing paid social activation campaigns across various platforms, ensuring alignment with client objectives and delivering measurable results.
Pharmaceutical
Responsibilities
Develop paid social media strategies aligned with client goals and KPIs
Identify audience segments, targeting tactics and platform/channel mix (Meta, TikTok, LinkedIn, etc.)
Forecast budgets, reach and performance metrics
Set up, manage and optimize paid social campaigns across platforms and partners
Identify performance trends, optimization opportunities and monitor pacing and delivery to ensure efficiency and performance
Implement A/B testing for creative and audiences
Track and analyze campaign performance; provide actionable insights
Contribute to regular reports highlighting key metrics, learnings and recommendations
Partner with creative teams to ensure ad formats and messaging align with platform best practices
Work with analytics teams to refine measurement framework and attribution models
Stay current on platform updates, trends and emerging opportunities
Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
All other duties as assigned
Qualification
Required
Bachelor's degree in marketing, communications, business or a related field
2-4 years of experience in paid social media planning and buying, preferably in an agency setting
Hands-on keyboard biddable paid social media experience
Knowledge and experience with a variety of social platforms including Meta, Reddit, X, LinkedIn, Pinterest, Snapchat and YouTube and each platform's Ads Manager
Strong understanding of audience targeting, biddable strategies, and campaign optimization
Detail-oriented with strong math aptitude and organizational skills
Proficiency in analytics tools and Microsoft Excel
Preferred
Agency experience and understanding of pharmaceutical advertising, regulations and compliance within the social media space
Platform certifications (i.e. Meta Blueprint, LinkedIn Marketing Solutions, etc.)
Benefits
More information about EVERSANA’s benefits package can be found at eversana.com/careers.
Company
EVERSANA
EVERSANA is the provider of global services to the life science industry.
5001-10000 employees
H1B Sponsorship
EVERSANA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (28)
2024 (9)
2023 (24)
2022 (9)
2021 (9)
2020 (7)
Funding
Current Stage
Late StageTotal Funding
unknown2018-10-01Private Equity
Leadership Team
Mark Thierer
Chief Executive Officer
Suzanne Greenwood
Chief Commercial Officer, Oncology
Recent News
2026-01-05
Company data provided by crunchbase