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Agri Supply · 1 month ago

Conversion Rate Optimization (CRO) Specialist -Full Time

Garner, NC

Full-time

Hybrid

Entry, Mid Level

$70K/yr - $86K/yr

2+ years exp

Agri Supply is a company that values work-life balance and offers a range of employee benefits. They are seeking a Conversion Rate Optimization (CRO) Specialist to analyze user behavior, conduct A/B testing, and collaborate with various teams to improve conversion rates across their digital platforms.

E-CommerceRetailSupply Chain Management

Senior Management

Responsibilities

Conduct in-depth analysis of user behavior using tools like Google Analytics, heatmaps, session recordings, and surveys to discover points of friction and opportunities for improvement

Formulate data-backed hypotheses and prioritize them for testing based on potential impact (using methodologies like PIE or ICE)

Design, build, execute, and monitor rigorous A/B and Multivariate Tests on testing platforms (e.g., Optimizely, VWO)

Collaborate with UX/UI designers, copywriters, and front-end developers to ensure accurate and timely deployment of test variations

Analyze test results for statistical significance, communicate clear, actionable findings, and document learnings to guide future strategy across the organization

Focus on improving key conversion funnels, including product pages, checkout flow, sign-up forms, and lead generation assets

Remain up-to-date with industry best practices, new CRO tools, and digital marketing trends

Accountable for the monitoring and reliability of the data flowing to and from systems (monitoring data feeds, troubleshooting issues, and documenting processes)

Monitor website traffic and customer reviews to gauge responses to site updates. Inspect and upload customers' product reviews

Team up with our SEO Specialists to increase the online presence of our website. Schedule and communicate intensive site maintenance, as needed

Analyze, Identify root cause, troubleshoot, and resolve production technical issues. Where applicable, interpret trends and data to proactively address problems

Retrieves, services, and/or works with Customer Service personnel to identify and resolve customer complaints, product reviews, and information supplied and communicated by or through the websites

Monitors E-Commerce performance and looks for ways to apply testing, tuning, and optimization strategies with site design and usability

Works in collaboration with internal departments, external vendors, and 3rd party partners to understand and interpret e-commerce data and report on meaningful metrics of health

Any and all other duties assigned by management

Qualification

Conversion Rate OptimizationGoogle AnalyticsA/B TestingE-commerce OptimizationData AnalysisCommunication Skills

Required

2+ years of hands-on experience in a dedicated Conversion Rate Optimization (CRO), Digital Analyst, or E-commerce Optimization role

Bachelor's degree in Marketing, Business, Statistics, or a related field (or equivalent practical experience)

Expert-level knowledge of web analytics software (e.g., Google Analytics 4 or Adobe Analytics)

Demonstrated proficiency in using and managing A/B testing platforms (e.g., Optimizely, VWO, Adobe Target)

Strong ability to interpret complex data, understand statistical significance, and translate quantitative and qualitative insights into actionable design and content recommendations

Excellent verbal and written communication skills for articulating technical concepts and test results to non-technical stakeholders