VML HEALTH · 1 month ago
Group Director Strategy - Engagement (Health)
New York, New York, United States
Full-time
Onsite
Director/Executive
$100K/yr - $230K/yr
7+ years expWunderman Thompson is a global healthcare agency that partners with healthcare clients across a broad definition of health. They are seeking a strategic and driven Group Director of Engagement Strategy to lead their team, focusing on healthcare marketing and omnichannel strategy while managing client relationships and mentoring junior strategists.
Marketing & Advertising
Responsibilities
Develop a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey
Oversee the development and orchestration of engagement and omnichannel strategy, connecting strategic goals to engagement priorities and channel-specific strategies (e.g., social, CRM, website, paid media, apps, rep-delivered, and more)
Provide guidance and support to Associate Directors and Directors in strategy development
Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand, and communications strategies
Engage with and help manage senior client relationships as a key strategic and business partner
Set expectations for how the segment/audience profile fits into the project and how it helps set the stage
Oversee strategic development on at least one major client and/or oversee multiple clients
Recognize how to motivate junior strategists, understanding their learning needs and areas of contribution
Provide key support and partnership in leading key strategy deliverables, guiding the strategic direction related to our clients’ brand development and marketing approach
Continuously seek to improve client work, actively analyzing client challenges and opportunities
Challenge the team to uncover innovative tools and ideas and pursue growth opportunities
Demonstrate and inspire the team to take risks and challenge convention
Lead workshop planning and proposals, developing measurement strategies, analytics approaches, CX planning, tactical exercises, content generation, and presentation strategies
Lead and support strategy development on new business pitches
Qualification
Required
7-13 years of experience in market research, strategic planning, and customer experience (CX), with a demonstrated focus on the healthcare industry
Proven experience in managing and mentoring teams, with a focus on developing and fostering talent
A deep understanding of omnichannel strategy and the ability to connect strategic goals to engagement priorities across various channels
Strong analytical and problem-solving skills, with the ability to identify and address complex business challenges
Demonstrated ability to build and maintain strong client relationships at the senior level
Experience in developing and delivering compelling presentations and proposals to clients and prospects
A strong understanding of the healthcare industry, including HCP and DTC marketing dynamics
A collaborative and team-oriented approach to work, with the ability to work effectively with cross-functional teams
A proactive and self-motivated work style, with the ability to manage multiple projects simultaneously and meet deadlines
Benefits
Full spectrum of group health coverage options (medical, dental, vision)
Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
Variety of paid time off offerings
Company
VML HEALTH
VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Maureen Quattrocki
Chief Financial Officer
Mark McClendon
Chief Operating Officer, North America
Company data provided by crunchbase