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California State University, Bakersfield · 1 month ago

Associate Athletics Director for Marketing and Fan Engagement

Bakersfield, CA

Full-time

Onsite

Mid, Senior Level

$7,084/mo - $7,917/mo

3+ years exp

California State University, Bakersfield is seeking an Associate Athletics Director for Marketing and Fan Engagement. This role is responsible for managing a comprehensive marketing and communications program to enhance the visibility and financial success of CSUB Athletics, overseeing various marketing initiatives and staff to drive fan engagement and attendance.

EducationHigher EducationUniversities

No H1B

U.S. Citizen Only

Responsibilities

Develop and execute comprehensive annual marketing and communications plans designed to enhance fan engagement, attendance, and revenue generation for CSUB Athletics

Oversee the design and production of promotional materials, publications, and creative content to ensure consistent messaging and brand alignment

Direct the creation, scheduling, and distribution of email and social media content across to increase interest, excitement and loyalty for the department and teams

Manage marketing relationships with athletic departments third-party multimedia rights partners to maximize revenue and corporate sponsor initiatives

Develop and maintain multi-year marketing and promotional strategies for all 16 varsity programs, ensuring consistency with departmental priorities and goals

Coordinate the production of game-day scripts, in-venue promotions, and sponsorship activations to create an engaging fan experience

Ensure timely production of photography, videography, and graphic assets for use in departmental marketing and communication efforts

Build and maintain relationships with media outlets and key community partners to increase visibility and coverage of CSUB Athletics

Supervise marketing and promotions staff, including directing and monitoring daily assignments and assisting in hiring, training and evaluations

Oversee cheer and dance coaches, along with the pep band. Direct strategy for implementing spirit programs into game-day operations and campus/community engagement initiatives

Adhere to annual marketing and communications budgets, ensuring effective use of resources

Monitor and evaluate the effectiveness of marketing and promotional efforts, providing recommendations for improvement

Serve as a departmental representative on committees or workgroups related to branding, communication, or fan engagement

Participate as a member of the Athletics Executive Staff, contributing to departmental planning sessions, budget discussions, and goal setting related to marketing and external affairs

Supervise the Athletics broadcast operations team to ensure high-quality production of live athletic events, maintaining broadcast standards required by conference and media partners

Manage advertising initiatives, including creative design, placement, and fulfillment of corporate sponsorship deliverables

Direct the development and implementation of creative design assets, including digital templates, posters, signage, promotional items, and branded merchandise, to ensure consistent representation of the Athletics brand

Collaborate with vendors and university partners to support design, licensing, and branding needs across Athletics programs

Serve as the primary contact for day-to-day sport-specific activities of assigned teams

Collaborate with coaches and assist with management of all elements of sport-specific operations to support student athletes, coaches, and staff of assigned teams

Foster a culture of excellence and sportsmanship within the athletics programs. Work with coaching staff to address and resolve issues related to student-athlete welfare, academic success, and behavior

Facilitate regular communication and collaboration among coaching staff, ensuring unified approach to the overall mission and values of the Athletics Department

Qualification

Marketing strategiesMedia relationsFan engagementCreative content productionCustomer serviceProject managementCommunication skillsSupervisory skillsEnglish proficiencyOrganizational skillsInterpersonal skillsTime management

Required

Equivalent to a Bachelor's degree in Business, Marketing or other related field and three (3) years of demonstrated progressive experience within intercollegiate athletics, athletics administration, and/or external operations

Possession of a valid driver's license or the ability to obtain by date of hire

Regular and reliable attendance is required

In-depth knowledge of communication, public affairs, media, and marketing theories and concepts in order to develop and execute communication strategies and plans to promote and position the university

Expert knowledge of university communication objectives and ability to translate them into effective communication and media campaigns

Ability to understand issues from a broad, strategic perspective

Ability to effectively manage media relations and apply effective media strategies and techniques

Demonstrated ability to market story concepts to university officials and media outlets

Comprehensive knowledge of marketing and research techniques and methods. Ability to use market research to enhance the impact of communication strategies and campaigns

Expert networking and interpersonal skills including strong consultative and persuasive skills to work with internal and external constituents and the media

Ability to supervise, direct, coach, train, and evaluate staff, and monitor progress towards established goals

Demonstrated customer service experience requiring a very high level of diplomacy and professionalism

Ability to use tact and diplomacy to effectively handle a broad range of high level and sensitive interpersonal situations with diverse personalities, and to respond appropriately to conflicts and problems

Ability to initiate, establish, and foster communication and teamwork by maintaining a positive, cooperative, productive work atmosphere in the University with the ability to establish and maintain effective working relationships within a diverse population and with those from various cultural backgrounds

Excellent communication skills; ability to effectively communicate information in a clear and understandable manner

Thorough knowledge of English grammar, spelling, and punctuation

Ability to interpret, communicate and apply policies and procedures

Ability to maintain a high degree of confidentiality

Excellent organizational and time management skills with the ability to set own priorities to coordinate multiple assignments with fluctuating and time-sensitive deadlines

Excellent computer skills and competence with a variety of computer applications including word-processing, spreadsheets, databases, on-line systems, Internet as well as online calendaring and email

Working knowledge of or ability to quickly learn University infrastructure

Must be willing to travel and attend training programs off-site for occasional professional development

Must be able to work occasional holidays and adjust working hours to meet special jobs. May be called back periodically to perform work as needed on an emergency basis