Acuity Insurance · 2 weeks ago
Channel Specialist - Internal Communications
Acuity Insurance is seeking a Channel Specialist (Internal Communications) to lead the strategy and performance of their internal communication channels. The role involves overseeing various platforms to enhance employee engagement and ensure consistent communication aligned with the company's brand and culture.
Insurance
Responsibilities
Exemplify Acuity’s Common Purpose, Mission, and Values through daily actions role modeling relentless pursuit of excellence, courage to experiment and stretch, and intentionality in fostering relationships with stakeholders and teams across the organization
Help Acuity implement effective channel practices grounded by in-depth understanding of audience needs, channel capabilities, and technologies/tools
Collaborates across teams on shared projects, initiatives, and strategies
Maintain accuracy of content for intranet, email campaigns, and other platforms/sources making updates as needed
Monitors channel, communication and engagement analytics to understand what resonates with employees. Uses data-driven insights to inform content decisions and make strategic recommendations for ongoing improvement
Maintain a consistent corporate image throughout all Acuity communications and events
Demonstrated ability to manage multiple projects/deadlines
Highly regular, predictable attendance
Perform other duties as assigned
Qualification
Required
Experience in internal communications including managing intranet sites, internal email platforms, and/or recognition programs
Proven understanding of the role communication channels play in driving employee engagement
Understanding of tailoring content strategy by channel and audience segment to build a consistent brand experience
Strong relationship-building and influence skills, with the ability to drive alignment and collaboration across cross-functional teams and stakeholders
Experience measuring, analyzing, and optimizing campaign and program performance against established business objectives
Ability to adapt to change through exploration of emerging communications/marketing trends and technologies
Strong organizational and project management abilities
Demonstrated leadership skills and problem-solving skills
Demonstrated curiosity and forward-thinking mindset, consistently seeking out new trends, technologies, and tools to elevate communication strategies
Preferred
Bachelor's degree in business/marketing or communications preferred