TCW · 4 days ago
Social Media Marketing Associate
New York, NY
Full-time
Onsite
Mid Level
$100K/yr - $120K/yr
4+ years expTCW is a leading global asset management firm with extensive investment experience and a diverse product range. The Social Media Marketing Associate will be responsible for shaping and executing TCW’s social media presence, focusing on strategic planning, content creation, and community engagement to drive brand consistency and audience growth.
Asset ManagementFinanceFinancial Services
Responsibilities
Lead the development and execution of TCW’s social media strategy, including evaluating current platforms, identifying gaps, and shaping an expansion roadmap aligned with firmwide brand, product, and thought leadership priorities
Own the creation and management of an integrated social media calendar supporting campaigns across platforms and audiences
Partner on opportunities to incorporate paid social into campaigning activities
Identify emerging trends, competitor activity, and platform innovations to inform strategic direction and optimize engagement
Produce high-quality social content (copy, graphics, animations, and short-form video) with a strong design sensibility, while partnering with creative services for larger initiatives
Establish scalable creative systems — templates, series concepts, and visual guidelines — to increase speed and consistency
Social content should lead across TCW’s corporate, brand ambassador, and sales enablement channels
Translate complex investment and market insights into clear, engaging, and compliant social narratives that activate TCW’s broader thought leadership and content marketing strategy
Partner with Marketing leadership (Digital Client Experience, Content Marketing) to ensure all content reflects TCW’s voice, adheres to brand and compliance standards, and aligns with broader marketing objectives
Partner with content marketing leaders, event teams, and subject matter experts (SMEs) to develop timely, accurate, and compelling social copy that incorporates appropriate calls to action and extends reach
Manage the end-to-end compliance process for all social media posts, including the use of Hearsay/Yext
Manage social media publishing and workflow tools such as HubSpot, Hearsay/Yext, or similar platforms
Lead TCW’s community management efforts, actively monitoring conversations and engaging with audiences to foster brand trust and visibility
Collaborate with internal partners to manage responses, elevate insights, and ensure appropriate engagement
Identify and pursue opportunities to amplify TCW thought leaders and content through social interaction and collaboration
Oversee TCW’s internal spokesperson and brand ambassador initiatives, including content strategy, activation calendars, and performance reporting
Partner with distribution leadership to promote and drive adoption of sales facing social selling programs, coordinating a variety of educational and best practice training sessions
Own social media measurement and reporting, analyzing performance to inform ongoing optimization and future strategy
Deliver monthly and quarterly insights that benchmark TCW against peer asset managers and highlight opportunities for growth
Translate data into actionable recommendations to enhance content, audience engagement, and paid amplification
Qualification
Required
Bachelor's degree in Business, Marketing, or a related field
Minimum of four years of experience in content creation and/or social. Financial services experience is a plus
Strong organizational and prioritization skills
Excellent verbal, written, and interpersonal communication skills
Exceptional attention to detail
Ability to work independently and collaboratively in a team environment
Analytical mindset and the ability to use data to identify trends and opportunities
Digital native with robust knowledge of social media and emerging content platforms
Excellent project management skills, with the ability to work on multiple initiatives simultaneously to meet deadlines
Benefits
Eligible to be considered for an annual discretionary bonus.
Eligible for TCW’s comprehensive benefits package.
Company
TCW
TCW is a global asset manager with more than fifty years of experience across fixed income, equities, and alternatives.
501-1000 employees
H1B Sponsorship
TCW has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (5)
2023 (2)
2022 (5)
2021 (4)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Nippon Life Insurance Company of Japan
2017-12-01Series Unknown
2012-08-08Acquired
Leadership Team
Bob Baxter
Senior Vice President
David D. Kim
Managing Director, Head of Japan
Recent News
2025-10-16
2025-06-14
Company data provided by crunchbase