PMG · 1 week ago
Brand Media & Sports Innovation Principal
Dallas, TX
Full-time
Hybrid
Lead/Staff
10+ years expPMG is a global independent marketing services and technology company recognized for its innovative culture. The Principal in Brand Media and Sports Innovation will lead groundbreaking partnerships and creative strategies at the intersection of media, sports, and culture, driving impactful brand storytelling and engagement.
AdvertisingBrand MarketingContent MarketingCreative AgencyDigital Marketing
Responsibilities
Lead innovation that has never been done before, developing partnerships and ideas that fuse sport, culture, and brand storytelling in powerful ways
Drive proactive, forward-looking creative thinking, helping move beyond the traditional RFP cycle to pursue bold, culturally resonant ideas
Stay deeply immersed in the sports media ecosystem, keeping a constant pulse on live sports distribution, emerging fan behaviors, and evolving audience platforms
Identify and cultivate emerging opportunities, especially those that connect with Gen Z, Gen Alpha, young athletes, and the shifting sports rights landscape
Guide campaign-aligned partnership strategy, leading innovation work tied to campaign briefs and ensuring recommendations are strategic, on-brief, and culturally impactful
Take ideas from concept through execution, ensuring every phase, from brainstorming to delivery, aligns with customber's objectives while bringing clarity, creativity, and craft
Negotiate high-value partnership opportunities, using PMG’s scale and relationships to unlock premium access, competitive advantages, and breakthrough visibility
Serve as a trusted advisor to senior stakeholders, delivering inspiring POVs, surfacing whitespace opportunities, and helping the brand move faster than the marketplace
Bridge disciplines across creative, strategy, partnerships, and media, ensuring innovative concepts show up seamlessly across channels and activations
Execute across all environments, from digital, social, and broadcast to experiential and live events, tailoring ideas to where audiences are most engaged
Mentor and elevate PMG teammates, encouraging curiosity, collaboration, and a culture of excellence across the brand media and sports innovation discipline
Champion data-driven insight, leveraging performance learnings and cultural research to shape more impactful partnership and media strategies
Qualification
Required
10+ years experience in brand media, sports marketing, or partnership strategy, ideally within an agency, league, network, or rights-holder environment
Strong understanding of how sports fandom, cultural movements, and athlete communities shape modern audience engagement
A proven track record of concepting and activating innovative partnership ideas that drive attention, relevance, and measurable brand impact
Deep personal passion for sports, league culture, rising talent, and the future of fan experience
Exceptional communication and relationship-building skills, comfortable inspiring senior-level clients and external partners
Advanced ability to navigate fast-moving environments with agility, curiosity, and strategic discipline
Expertise across channels, with fluency in digital, social, linear, experiential, and IRL activations
Strong analytical, negotiation, and storytelling skills that bring clarity and confidence to partnership recommendations
A people-first leadership style grounded in collaboration, mentorship, and leading by example
Benefits
Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Company
PMG
PMG is a digital agency.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
George Popstefanov
Founder & CEO
Andrea Terrassa
Chief Operating Officer
Recent News
2025-11-12
2025-11-11
Company data provided by crunchbase