Roku · 1 month ago
Manager, Performance Media
Austin, Texas
Full-time
Onsite
Mid, Senior LevelRoku is the #1 TV streaming platform in the U.S., Canada, and Mexico, aiming to power every television in the world. The Performance Media Team Manager will lead a team responsible for developing and executing media strategies that drive streaming hours, subscriptions, and engagement, while ensuring operational excellence and fostering a high-performing team culture.
AdvertisingAdvertising PlatformsDigital EntertainmentDigital MediaHardwareInformation ServicesMedia and EntertainmentSoftwareTVVideo Streaming
Responsibilities
Manage, mentor, and develop a team of four Performance Media Managers
Set clear goals, provide regular feedback, and create growth opportunities for team members
Foster a collaborative, inclusive, and high-performance culture aligned with Roku’s values
Oversee the development and execution of comprehensive media strategies across Roku’s owned and operated media channels
Ensure campaigns are optimized for KPIs such as streaming hours, subscriptions, and engagement
Translate business objectives into actionable plans for the team
Partner with marketing, creative, product, ad operations, and analytics teams to implement best practices
Serve as the primary point of contact for senior leadership on media performance and team progress
Guide the team in leveraging analytics tools (Tableau, Looker, Google Analytics) to extract insights and optimize campaigns
Present performance updates and strategic recommendations to stakeholders and senior leadership
Ensure accurate campaign tracking and reporting
Maintain compliance with marketing and advertising ethics, including privacy laws and evolving industry standards
Qualification
Required
Manage, mentor, and develop a team of four Performance Media Managers
Set clear goals, provide regular feedback, and create growth opportunities for team members
Foster a collaborative, inclusive, and high-performance culture aligned with Roku's values
Oversee the development and execution of comprehensive media strategies across Roku's owned and operated media channels
Ensure campaigns are optimized for KPIs such as streaming hours, subscriptions, and engagement
Translate business objectives into actionable plans for the team
Partner with marketing, creative, product, ad operations, and analytics teams to implement best practices
Serve as the primary point of contact for senior leadership on media performance and team progress
Guide the team in leveraging analytics tools (Tableau, Looker, Google Analytics) to extract insights and optimize campaigns
Present performance updates and strategic recommendations to stakeholders and senior leadership
Ensure accurate campaign tracking and reporting
Maintain compliance with marketing and advertising ethics, including privacy laws and evolving industry standards
Preferred
In-depth understanding of the Streaming TV landscape
Proven experience managing and developing high-performing performance, marketing, or data teams
Strong background in performance marketing and media planning, ideally in streaming or entertainment
Ability to synthesize data into actionable insights and communicate effectively with technical and non-technical stakeholders
Excellent leadership, strategic thinking, and interpersonal communication skills
Familiarity with analytics platforms such as Tableau, Looker, and Google Analytics
Comfort working in a fast-paced, dynamic environment with tight timelines
Experience in making data-driven marketing decisions to improve and optimize campaigns
Benefits
Global access to mental health and financial wellness support and resources
Healthcare (medical, dental, and vision)
Life
Accident
Disability
Commuter
Retirement options (401(k)/pension)
Time off work for vacation and other personal reasons
Company
Roku
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.
Founded in 2002
1001-5000 employees
H1B Sponsorship
Roku has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (166)
2023 (81)
2022 (279)
2021 (195)
2020 (107)
Funding
Current Stage
Public CompanyTotal Funding
$220.61MKey Investors
News CorpFidelityGlobespan Capital Partners
2017-09-28IPO
2015-11-09Series H· $45.5M
2015-11-01Secondary Market
Leadership Team
Preston Smalley
VP of Viewer Product
T
Thomas Dodson
Vice President of Platform Operations
Recent News
Sherwood News
2026-01-13
Company data provided by crunchbase