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The Institute of Internal Auditors · 1 month ago

Director-Web Operations (Web Ops)

Lake Mary, FL, US

Full-time

Hybrid

Director/Executive

$160K/yr - $180K/yr

10+ years exp

The Institute of Internal Auditors is seeking a Director of Website Operations to strategically manage TheIIA.org and all IIA public web properties. This role is responsible for website performance, user experience, and SEO, while collaborating with various teams to enhance the digital footprint and support new product launches.

AssociationEducationNon ProfitRisk Management

Responsibilities

Own TheIIA.org and related web properties, ensuring they meet business goals, performance KPIs, and UX standards

Lead UX design and conversion optimization initiatives; manage A/B and multivariate testing programs to continuously improve performance

Develop and execute SEO/GEO strategy to increase organic search visibility and qualified traffic

Collaborate with product marketing and business unit leaders to implement personalization and audience segmentation strategies

Serve as the product owner for Optimizely CMS, overseeing system functionality, vendor relationships, and future CMS planning/training

Govern web content processes, ensuring accuracy, timeliness, and brand alignment

Partner with IT and PMO to plan and execute site enhancements, redesigns, and new digital tools (e.g., IPPF Evolution, Risk in Focus, IIA AI Knowledge Center)

Own web analytics and reporting: GA4, Looker Studio dashboards, data warehouse integrations, uptime, and performance tracking

Deliver insightful dashboards and actionable reporting in collaboration with BI teams to optimize campaigns, lead capture, and engagement

Manage ad serving and advertiser reporting, ensuring accuracy and ROI visibility

Partner with stakeholders across Marketing, Technology, and Business Units to launch and optimize new web experiences that drive revenue and member engagement

Lead continuous improvement cycles across the digital ecosystem, supported by data and best practices

Directly supervise and develop the three web team members, fostering high performance, innovation, and accountability

Manage performance, training, and growth to ensure the team stays ahead of digital marketing and web technology trends

Qualification

Digital marketing leadershipWeb operationsSEO strategyGoogle Analytics (GA4)Optimizely CMSUX designData visualizationStakeholder managementCross-functional collaborationLeadership skills

Required

Bachelor's degree in marketing, Digital Media, Computer Science, or related field

10+ years of marketing experience, including 7+ years in digital/web marketing leadership

Proven experience with web operations, UX, SEO, content governance, and conversion optimization

Expertise in Google Analytics (GA4), web dashboards, data visualization, and campaign performance reporting

Hands‑on experience with CMS (Optimizely preferred), HTML/CSS, CRM integration, and site search functionality

Strong knowledge of digital marketing best practices for driving traffic, lead generation, and revenue growth

Skilled in cross-functional collaboration and stakeholder management

Experience managing budgets, vendors, and web projects in a fast-paced environment

Strong communication, presentation, and leadership skills

Expert ability to work and understand digital infrastructure and software related to web development and design, Google Analytics, and site search functionality

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists

Strong ability to work in a computerized environment with knowledge of Microsoft Office products