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Blueprint Medicines · 1 month ago

Associate Director, US HCP Marketing, Medical Education

Cambridge, MA, United States

Full-time

Onsite

Lead/Staff, Director/Executive

$180K/yr - $220K/yr

8+ years exp

Blueprint Medicines is a global biopharmaceutical company focused on inventing life-changing medicines. The Associate Director, US HCP Marketing, Medical Education Lead will develop and execute strategic education initiatives to empower healthcare professionals in recognizing and treating systemic mastocytosis, while ensuring alignment with broader brand objectives.

BioinformaticsBiotechnologyHealth CareMedical

Growth Opportunities

Responsibilities

Own and lead the development, execution, and continuous improvement of peer-to-peer education plans across specialties to support brand strategy and evolving HCP needs, including creating clear engagement and program maps

Lead the creation, customization, and delivery of educational content and assets for peer-to-peer programs, advisory boards, and congresses, leveraging data and insights to maximize impact

Oversee the identification, training, and engagement of speakers in partnership with regional marketers, ensuring high-quality, compliant program delivery

Collaborate with specialty-specific brand leads to ensure educational initiatives are aligned with brand objectives

Work closely with program operations to ensure seamless planning, execution, and logistics for peer-to-peer education initiatives and related activities

Support omnichannel campaigns when peer-to-peer education is a component of the broader strategy, in partnership with the Omnichannel Lead

Evaluate and expand programming partners, platforms, and digital formats to broaden reach and engagement with HCP audiences

Gather and synthesize insights from HCP interactions, advisory boards, and field teams to inform future initiatives and identify unmet needs

Establish and track KPIs for education tactics, analyze performance, and optimize programming based on data, feedback, and market insights; present key findings and recommendations to stakeholders

Ensure all educational and promotional materials are compliant and scientifically accurate

Manage agency partner relationships, workflows, and budgets to ensure efficient execution and resource allocation

Build and maintain strong relationships with key opinion leaders, professional societies, and other stakeholders to ensure HCPs have the knowledge and resources needed to deliver optimal care for SM patients

Perform other responsibilities as assigned

Qualification

HCP marketing experiencePeer-to-peer education programsData analysisCompliance knowledgeProject managementCross-functional collaborationHigh integrityCommunication skillsOrganizational skillsRelationship buildingFlexibility

Required

Bachelor's degree (BA/BS) required

Minimum of 8 years of experience in the biotech or pharmaceutical industry, with direct involvement in marketing, sales, or market development

Willingness and ability to travel up to 25%

Preferred

Advanced degree (MBA or related field) or equivalent experience preferred

Proven in-line HCP marketing experience required

Demonstrated experience developing and executing peer-to-peer or HCP education programs

Strong understanding of legal, regulatory, and compliance requirements related to pharmaceutical marketing and HCP engagement

Experience collaborating with cross-functional teams, including commercial, medical, legal, regulatory, and agency partners

Experience working on products where a multidisciplinary approach has been key to advancing the market

Experience in rare disease, Hematology/Oncology or Allergy and Immunology HCP marketing

Broad degree of professional versatility with internal drive and curiosity to take on new and challenging roles and responsibilities

Flexibility and the ability to plan and nimbly adapt strategy and approaches to changing conditions

Motivated by patient focus, urgency and personal commitment to high performance, results and compliance. Possesses high integrity and exceptional work ethic

Commitment to our Core Values: Patients First, Thoughtfulness, Urgency, Trust, Optimism

Benefits

Participation in annual bonus program based on Company and individual performance, subject to the standard terms and conditions of the program

Inclusive total rewards offerings focused on employee choice and professional and personal well-being. These include: medical, dental and vision benefits; Modern Health mental health and coaching benefits; medical and dependent care FSAs; generous paid time off (typically includes one-week well-being shutdowns at mid-year and year-end); subsidized commuting or parking benefits; 401(k) with match; generous paid medical, parental and family leave programs; disability benefits and more.