Apply on Employer Site

Well · 2 weeks ago

Digital Product Marketing Manager

Chapel Hill, NC

Full-time

Onsite

Mid, Senior Level

$100K/yr - $100K/yr

5+ years exp

Well is on a mission to transform healthcare through their unique consumer health engagement platform. They are seeking a Digital Product Marketing Manager to build and optimize their growth engine, focusing on demand generation and customer acquisition for their B2B well-being solution.

Artificial Intelligence (AI)Health CaremHealthWellness

Responsibilities

Collaborate with Sales to develop and maintain marketing collateral, including pitch decks, product one-pagers, case studies, and FAQs that clearly articulate value to employer clients and benefits consultants

Assist in maintaining and optimizing the internal sales asset library to ensure teams have access to the most current messaging and tools

Contribute to multi-channel campaigns focused on key client segments, verticals, or strategic initiatives (e.g., GLP-1 cost management, DEI, musculoskeletal health)

Coordinate execution across email, paid media, social, and events

Develop, schedule, and publish engaging content across all relevant social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram) to promote product features, updates, and company news, specifically tailored for a B2B audience in the HR/benefits sector

Monitor social channels for trends, engagement opportunities, and competitor activity within the wellbeing and HR tech industries

Analyze social media performance and provide insights for continuous improvement

Assist in the creation, segmentation, and deployment of email campaigns (e.g., newsletters, product updates, promotional emails, case studies) to nurture leads and engage existing B2B clients and prospects

Conduct A/B testing on email elements (subject lines, CTAs, content) to optimize performance

Track email campaign metrics (open rates, click-through rates, conversions) and report on effectiveness

Support the regular updating and optimization of website content, including product pages, landing pages, and blog posts, ensuring accuracy and SEO best practices relevant to B2B wellbeing solutions

Collaborate with content creators to ensure all website content aligns with marketing objectives and brand guidelines, emphasizing value propositions for corporate clients

Assist in the execution and optimization of paid digital advertising campaigns (e.g., Google Ads, LinkedIn Ads) targeting HR professionals and decision-makers in the B2B space, under the guidance of the marketing manager

Monitor campaign performance, track KPIs, and contribute to reporting on ad spend effectiveness

Support the planning and execution of virtual and in-person industry conferences, webinars, and other events focused on HR, benefits, and corporate well-being

Coordinate logistics, marketing materials (e.g., brochures, presentations), and pre/post-event communications

Assist with lead capture and follow-up strategies for events, ensuring alignment with sales goals

Qualification

Digital marketing experienceDemand generationMulti-channel campaignsEmail marketing platformsWebsite content managementPaid media platformsData-driven mindsetBasic graphic design skillsIndustry knowledgeCreative thinkerProject management

Required

Bachelor's degree in Marketing, Communications, Business, or a related field (MBA, MPH, MHA a plus)

5+ years of proven digital marketing experience, with prior experience in demand generation, growth marketing, and event strategy - in the digital health or employer benefits space

Proven track record developing and executing multi-channel B2B digital campaigns (SEO, SEM, social media, email, content marketing, web analytics) that drive engagement and ROI

Familiarity with email marketing platforms (e.g., Salesforce Marketing Account Engagement and Salesforce Marketing Cloud)

Basic understanding of website content management systems (e.g., WordPress, Webflow)

Knowledge of website analytics, including measurement, analysis, benchmarking and campaign measurement, as well as development of reporting, is required

Exposure to paid media platforms (e.g., Google Ads, LinkedIn Ads Manager)

Data-driven mindset with experience analyzing marketing metrics to drive decision-making and optimize performance

Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment

Creative thinker, always open to trying innovative and unique marketing strategies

Desire and ability to succeed in a demanding, creative, and entrepreneurial environment

Direct experience in the well-being, HR, or benefits industry

Basic graphic design skills (e.g., Canva, Adobe Creative Suite)