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Betches Media · 3 days ago

Social Content Manager

New York, United States

Full-time

Hybrid

Mid, Senior Level

$70K/yr - $100K/yr

3+ years exp

Betches Media is a leading digital media and lifestyle destination for women, known for its humor and entertainment content. They are seeking a Social Content Manager to develop and execute a comprehensive content strategy that enhances the personal brand of their CEO across various social media platforms.

Publishing

Growth Opportunities

Responsibilities

Own and execute a comprehensive content and brand strategy across relevant platforms (e.g., Instagram, TikTok, LinkedIn, Substack)

Concept, film, shoot, edit, and publish high-quality original content (photo, video, reels, carousels, captions)

Bring a strong design sensibility — crafting visuals and layouts that feel fresh, premium, and aesthetic

Write sharp, engaging copy that captures the CEO’s voice, balancing humor and intelligence

Build smart distribution strategies to grow audience reach, engagement, and influence

Track performance, analyze insights, and optimize for growth and impact

Edit and publish natively in Instagram, TikTok, LinkedIn, and X; leverage in-app tools for scheduling and analytics

Stay ahead of cultural conversations, social trends, and platform shifts — translating them into content that feels fresh, not derivative

Manage her community via audience interactions (comments, DMs, mentions) to foster authentic engagement

Be on-site to capture real-time moments at events, media appearances, and behind-the-scenes

Collaborate cross-functionally with PR, Marketing, and Content teams to align messaging and maximize visibility

Support CEO-led initiatives, media appearances, and interviews with sharp, platform-first content

Ensure all visual content aligns with the CEO’s personal brand, aesthetic, and the broader Betches identity

Maintain discretion and professionalism when handling sensitive information

Qualification

Social content creationVisual design skillsWriting for CEOExpert in InstagramExpert in TikTokExpert in LinkedInSocial marketing strategyCultural fluencyCommunity managementFast-paced environment

Required

A true creator: You concept, design, shoot, edit, and publish original content end-to-end

A visual thinker with strong design aesthetic skills, able to translate ideas into scroll-stopping creative

A sharp writer who nails voice, humor, and nuance — especially when writing for a CEO

Minimum of 3–5 years of experience in social content creation, personal branding, or media

Expert in Instagram, TikTok, LinkedIn, and X; Substack/newsletter experience is a plus

Comfortable producing content independently without templates or shortcuts

Strong POV on social marketing and what drives real engagement and growth

Highly organized, intelligent, and trustworthy — reliable in fast-moving environments

Quick, witty thinker with cultural fluency and a strong sense of humor

A genuine fan of Betches who understands the voice, tone, and influence of the brand

Pro-level creator on both Instagram and TikTok

Ability to work full-time (NYC hybrid) with 2–3 in-office days per week

Benefits

Our DEI+ Commitment

Company

Betches Media

Glassdoor4.2

Betches is a female-founded and led media and entertainment brand that provides a space for all women to get real about life – funny, honest, and unfiltered.

Founded in 2011

New York, New York, USA

51-200 employees