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Blueprint Medicines · 3 days ago

Associate Director, US HCP Marketing, Derm-GI Lead

Greater Boston

Full-time

Hybrid

Lead/Staff, Director/Executive

$180K/yr - $220K/yr

8+ years exp

Blueprint Medicines is a global biopharmaceutical company focused on inventing life-changing medicines. The Associate Director of US HCP Marketing will lead the marketing strategy for AYVAKIT in the dermatology and gastroenterology specialties, aiming to enhance the diagnostic journey for Indolent Systemic Mastocytosis and drive earlier suspicion and referrals for patients.

BioinformaticsBiotechnologyHealth CareMedical

Growth Opportunities

Responsibilities

Lead HCP marketing strategy and execution for AYVAKIT in the Derm and GI specialties in ISM, with a primary focus on driving suspicion and diagnosis, aligned with brand objectives

Own the cross-specialty diagnostic strategy for ISM across Derm, GI, A/I, and H/O, partnering closely with the H/O and A/I HCP leads to ensure consistent diagnostic messaging and tools, and a coherent story from suspicion through diagnosis

Translate insights from Derm, GI, and other frontline specialists involved in ISM suspicion and diagnosis into clear positioning, core messaging, and educational campaigns that drive earlier suspicion, appropriate workup, and referral for ISM

Map and continuously refine the ISM diagnostic journey across specialties, identifying key barriers and developing targeted initiatives to shorten time to diagnosis

Support diagnostic-focused, Derm and GI market research in partnership with Business Insights & Analytics (BI&A) to generate actionable insights that inform strategy and maximize the impact of educational efforts

Partner with the Omnichannel Lead to design and optimize integrated digital and omnichannel journeys that ensure diagnostic-focused ISM educational content effectively reaches and engages Derm, GI, and other frontline HCPs involved in suspicion and diagnosis

Collaborate with the Medical Education Lead to shape and support peer-to-peer engagement on recognition and diagnosis of ISM, including speaker programs, educational events, and congress strategy and execution for Derm, GI, and cross-specialty diagnostic audiences

Develop high-impact educational content for Derm, GI, and cross-specialty diagnostic needs, and lead review with Medical, Legal, Regulatory, and Compliance to ensure scientific accuracy and full compliance

Work with Field Sales to understand Derm, GI and diagnostic-journey needs, refine messaging, and create field tools that drive effective pull-through and support earlier identification and referral of appropriate ISM patients

Manage agency and vendor partners, providing clear strategic direction and overseeing timelines, budgets, and quality of deliverables

Travel approximately 20% to 25% of the time for field rides, HCP meetings, advisory boards, congresses, and key internal meetings

Perform other responsibilities as assigned

Qualification

HCP marketing experienceBiotechPharmaceutical experienceProject management skillsData analysis skillsRare disease marketingCross-functional collaborationPatient focusCommunication skillsOrganizational skillsFlexibility

Required

Bachelor's degree (BA/BS) required

Minimum of 8 years of experience in the biotech or pharmaceutical industry, with direct involvement in marketing, sales, or market development

Willingness and ability to travel up to 25%

Proven in-line HCP marketing experience required

Strong understanding of legal, regulatory, and compliance requirements related to pharmaceutical marketing and HCP engagement

Excellent project management, organizational, and communication skills, with the ability to manage multiple priorities and stakeholders

Experience collaborating with cross-functional teams, including commercial, medical, legal, regulatory, and agency partners

Ability to analyze data and insights to inform strategy and measure program effectiveness

Experience working on products where a multidisciplinary approach has been key to advancing the market

Preferred

Advanced degree (MBA or related field) or equivalent experience preferred

Experience in rare disease or Dermatology HCP marketing

Broad degree of professional versatility with internal drive and curiosity to take on new and challenging roles and responsibilities

Flexibility and the ability to plan and nimbly adapt strategy and approaches to changing conditions

Motivated by patient focus, urgency and personal commitment to high performance, results and compliance. Possesses high integrity and exceptional work ethic

Commitment to our Core Values: Patients First, Thoughtfulness, Urgency, Trust, Optimism

Benefits

Participation in annual bonus program based on Company and individual performance, subject to the standard terms and conditions of the program

Inclusive total rewards offerings focused on employee choice and professional and personal well-being. These include: medical, dental and vision benefits; Modern Health mental health and coaching benefits; medical and dependent care FSAs; generous paid time off (typically includes one-week well-being shutdowns at mid-year and year-end); subsidized commuting or parking benefits; 401(k) with match; generous paid medical, parental and family leave programs; disability benefits and more.