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Charlie Health · 1 month ago

General Manager, New Products

New York City, New York, United States

Full-time

Onsite

Director/Executive

$220K/yr - $275K/yr

10+ years exp

Charlie Health is a rapidly growing organization focused on connecting individuals to life-saving behavioral health treatment. They are seeking a mission-driven General Manager, New Products to lead the strategy and execution of new clinical offerings, particularly in the area of Substance Use Disorder treatment, while managing P&L responsibilities and driving innovation in care delivery.

Health Care

Responsibilities

Define and own the end-to-end business strategy, execution roadmap, and financial performance for new products, with a particular focus on SUD

Develop and manage P&L accountability, including pricing, unit economics, margin expansion, and resource allocation

Set OKRs that span clinical outcomes, market expansion, client engagement, and bottom-line results

Partner with Growth, Partnerships, and Clinical Outreach to develop go-to-market motions for new programs

Identify TAM and establish commercial hypotheses to guide early traction and demand capture

Collaborate with Revenue Operations and Marketing to enable referral channel strategies, positioning, and messaging

Lead cross-functional teams—including clinical operations, care delivery, and platform product—to translate high-quality treatment models into scalable programs

Architect delivery frameworks that balance personalization, compliance, and cost-efficiency

Identify and implement metrics-driven workflows and technology solutions that enable sustainable growth and quality assurance

Partner deeply with clinical leadership to shape innovative, evidence-based care models tailored to new populations

Ensure clinical design aligns with payer requirements, regulatory guidance, and value-based care opportunities

Foster a culture of continuous improvement through feedback loops, pilot evaluations, and patient outcomes

Define clinical safety requirements and ensure 100% adherence to those requirements

Hire, lead, and develop a cross-functional team including program managers, analysts, and operational leads

Act as a general manager and internal champion for new products across executive leadership, board, and investor conversations

Qualification

P&L ownershipHealthcare innovationCross-functional collaborationAnalytical fluencyStakeholder managementDetail orientationTeam leadershipCommunication skills

Required

10+ years of experience across business operations, healthcare innovation, or general management, ideally in digital health, behavioral health, or value-based care

Proven success building and scaling new products or business lines with full P&L ownership

Deep understanding of cross-functional collaboration between GTM, clinical, and operational teams

Analytical and financial fluency; ability to model business cases and assess ROI with rigor

Strong executional chops—bias for action, comfort with ambiguity, and detail-orientation in building early processes

Exceptional communication and stakeholder management skills; trusted cross-functional leader and executive presence

NYC based, in office 4 days/week