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The Wall Street Journal · 1 month ago

Senior Designer, Performance Marketing

NYC - 1211 Ave of the Americas

Full-time

Onsite

Senior Level

$90K/yr - $110K/yr

5+ years exp

Dow Jones and The Wall Street Journal are seeking a talented, agile Senior Designer to join the Brand Marketing team. This role leads design and execution of mid- and lower-funnel performance marketing campaigns across various platforms and channels, focusing on customer acquisition, engagement, and retention goals.

FinanceFinancial ServicesInternet

Responsibilities

Participate in ideation sessions, creative reviews, and feedback cycles to develop and refine campaign concepts

Translate strategic direction, campaign goals, and audience insights into effective design solutions within established and evolving brand systems

Build and adapt performance marketing design systems that balance emerging visual identities with brand consistency

Design and produce high-quality creative across platforms, including static, animation, and lightweight video assets

Deliver a high volume of variations efficiently, in collaboration with Brand team and creative production agency partner, while maintaining quality, brand alignment, and a test-and-learn mindset

Present work clearly with rationale and iterate quickly based on feedback, data, and performance insights

Focus on designing performance marketing ads for WSJ, MarketWatch, WSJ+, and related brands

Maintain deep understanding of brand guidelines and visual identity systems to ensure consistency and design excellence across all assets and channels

Execute designs that align with briefs, business objectives, and brand standards while supporting performance and scalability

Retouch images, edit video, and perform visual enhancements to ensure polished, high-quality output

Optimize creative using performance data, audience behavior, and platform insights to improve results

Partner closely with the Brand team, project managers, and creative production agency partner to understand objectives, plan workload, meet timelines, and deliver cohesive creative

Ensure design solutions support marketing and revenue objectives while reinforcing brand standards

Stay current on industry best practices, platform updates, competitor creative and campaigns, and emerging approaches in performance marketing design

Track social media, lifestyle, cultural, and platform-native trends to create relevant, engaging creative

Be a continuous learner, applying insights from design, creative, and category-adjacent trends to inspire new approaches

Concept, design, and deliver performance-driven creative across paid and owned channels

Build email layouts and enhance visual systems for customer engagement and acquisition flows

Translate strategy, insights, and data into audience-first creative solutions

Design, test, and iterate a high volume of campaign assets efficiently

Present ideas and concepts clearly and effectively to colleagues and stakeholders

Ensure every asset is on-brand, high-quality, and aligned with broader business and marketing priorities

Apply platform best practices and trend awareness to evolve the creative approach continuously

Incorporate performance learnings and customer insights to refine creative output

Contribute to a culture of experimentation, agility, and creative innovation within marketing

Execute work using Figma, Knak, and Adobe Creative Cloud with consistency and quality

Qualification

FigmaAdobe Creative SuitePerformance Marketing DesignVisual Design ExcellenceDigital Brand IdentitiesCommunicatorTrend AwarenessAccessibility StandardsProject Management