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Moore · 2 weeks ago

Senior Digital Media Planner

Lanham, MD

Full-time

Onsite

Senior Level, Lead/Staff

$90K/yr - $105K/yr

8+ years exp

Moore is a data-driven constituent experience management company focused on achieving growth for clients in the nonprofit sector. The Senior Digital Media Planner will manage digital media initiatives, develop strategies, and lead a team to ensure successful campaign execution for non-profit clients.

AdvertisingInformation ServicesMarketingPrintingService Industry

Responsibilities

Work with internal (sister agencies and strategy team) and external clients to develop strategic plans and projections for existing and incoming clients

Meet with clients on a regular basis to present results, discuss strategy and plan for future campaigns

Effectively communicate with programmatic, search and social buyers to ensure campaigns are executed according to client parameters and approved strategy

Plan digital campaigns–including research, strategy, analysis, and ongoing optimizations

Collaborate with client teams including account managers, project managers, digital strategists, and creative staff to develop thoughtful solutions that achieve our clients’ goals

Prepare and maintain media budgets and projections for internal teams and client

Ensure timely and accurate delivery of multichannel plans and reports

Analyze and interpret campaign data daily/weekly to improve performance and alert client and internal teams about potential shortfalls and optimizations

Stay up to date on new technologies to help identify value-driven ideas for clients

Continuously learn skills necessary for personal and team growth

Support the leadership of the Media Planning department, providing leadership and mentorship to more junior members of the planning team

Establish new and enhance existing processes to make them more efficient and socialize with broader team

Participate in RFP responses by providing overview of strategies, cost and revenue projections, and by answering technical questions about media department capabilities

Work with analytics team to develop optimal reporting solutions for paid digital media, including search, social, programmatic and others

Provide leadership for internal teams and external media agencies or partners in order to identify opportunities that lead to an effective or efficient outcome

Leads a team of planners and/or Jr. planners to execute the tasks required to deliver flawless digital campaigns for our clients

Qualification

Digital media managementProgrammatic mediaGoogle AnalyticsLeadership experiencePaid social advertisingE-CRM platformsCommunication skillsAttention to detailOrganizational skillsSelf-starter

Required

8+ years of experience developing and managing digital media campaigns, including at least two years of experience as a senior member of a digital team

Bachelor's degree or equivalent

Wide and deep understanding of programmatic media, search and paid social landscape, with ability to recommend appropriate tactics within each to generate donor file and revenue growth

A proactive self-starter who works towards an efficient, highly productive, steadfast department that executes upon all inputs from other Moore Digital teams, other Moore companies and clients

Leadership and people management experience and proficiency; customer-service oriented attitude

Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects

Attention to detail and strong organizational skills

Strong written and verbal communication skills