NoGood ยท 1 month ago
Growth Marketing Manager (Paid Media Lead)
New York, NY
Full-time
Hybrid
Mid, Senior Level
$65K/yr - $100K/yr
3+ years expNoGood is an award-winning, tech-enabled growth consultancy that helps iconic brands achieve measurable growth. The Senior Growth Marketing Manager will lead a team of paid media experts, develop marketing strategies, and manage paid advertising campaigns across multiple platforms to drive client success.
AdvertisingAnalyticsBrand MarketingContent MarketingCreative AgencyDigital MarketingMarketingProduct DesignSEOSocial Media Marketing
Responsibilities
Manage and lead a small team of paid media experts- coaching, training, and developing the function of paid media at NoGood. Provide strategic insight on emerging trends and industry developments as they impact the social media/paid search landscape
Planning, launching, and optimizing paid advertising campaigns across multiple platforms (Google Ads, Meta/Facebook, LinkedIn, TikTok, etc.)
Managing campaign budgets and ensuring efficient allocation of ad spend
Monitoring campaign performance daily and making real-time adjustments
Become an expert on our clients' brands and goals and develop creative solutions that boost the brand's reputation and conversions
Developing paid media strategies aligned with client goals and target audiences
Conducting competitive research and market analysis
Recommending platform mix and budget distribution across channels
Creating media plans with projected KPIs and timelines
Tracking and analyzing campaign metrics (CTR, CPC, ROAS, conversions, etc.)
Creating regular performance reports for clients and internal teams
Using analytics tools like Google Analytics, platform dashboards, and reporting software
Identifying insights and optimization opportunities from data
Presenting campaign results and recommendations to clients
Collaborating with account managers on client strategy
Explaining technical concepts in accessible ways
Managing client expectations around performance and budget
Working with creative teams to develop ad copy and visuals
Providing feedback on ad creative based on performance data
A/B testing different ad variations
Managing audience targeting and segmentation
Staying current with platform updates, algorithm changes, and industry trends
Understanding bidding strategies and campaign structures
Qualification
Required
Minimum 3+ years of experience of Paid Social (Meta platforms, LinkedIn, Youtube, TikTok, etc.)
Minimum 3+ years of experience of Paid Search (Google ads and Bing ads)
Minimum 3+ years of experience in CRO
Minimum 1+ years of people management experience
Hands-to-keyboard experience managing campaign setup, targeting, bidding, and ongoing optimization to hit CPA, ROAS, and other growth goals
Lead A/B and multivariate testing to continuously improve conversion rates and user acquisition funnels
Spent at least 7 figures in ad spend ($1 million - $10 million minimum) across your career. The more experience you have on spending (and spending efficiently, the better)
Expertise with the intersection of paid, owned and earned media in social and search campaign orchestration
You must be highly analytical and obsessed with achieving client KPIs- you consider yourself 'moderately data literate'
Strong attention to detail- you can spot an error a mile away and have created your own systems in place to QA your work
You're hungry to learn, passionate, and highly competent
You demonstrate excellent written and verbal communication skills
You are a master at balancing stakeholders and holding true to deadlines- even when they are tight!
You are a creative and strategic thinker. You push boundaries when it comes to ideas that are out-of-the-box and forward thinking
You stay ahead of performance marketing trends, tools, and platform updates to keep our strategy cutting-edge
You thrive working in a fast paced environment
You are a team player- you collaborate well with your cross-functional squad members and can be counted on to not only do your part, but pitch in where your expertise is needed
You understand how to make AI work for you and improve the quality and efficiency of your output
Benefits
Earn More, Together: Base Pay + Profit Sharing & Commissions Opportunities
Health First: Premium Medical, Dental & Vision Coverage
Flex Work Environment: hybrid at HQ and remote globally
Set Up Shop: Home Office Stipend
Recharge Anytime: Unlimited PTO Plan
Family First: Paid Parental Leave Plan
Secure Your Future: 401(k) Plan with Employer Matching
Level Up: Mentorship & Career Growth Support
Always Be Learning: Access to Top-tier Resources & Industry Experts
Work Hard, Play Harder: Quarterly Team Trips (Onsite and Offsite)
Mind & Body Wellness: Gym, Wellness, and Access to Mental Health Plans
Fuel Your Day: Free Lunch, Snacks, Cold Brew, & Happy Hours
Grow With Us: Endless Opportunities to Lead & Succeed
Keep on Shining: Ongoing Employee Development Programs
Company
NoGood
NoGood is a growth marketing agency.
11-50 employees
H1B Sponsorship
NoGood has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (1)
2021 (1)
Funding
Current Stage
Early StageLeadership Team
Mostafa Elbermawy
Founder & CEO
Recent News
2023-12-24
MarTech Series
2022-02-16
Company data provided by crunchbase