AppZen · 3 weeks ago
Senior Manager, ABM Campaigns
San Jose, CA
Full-time
Onsite
Senior Level
$140K/yr - $190K/yr
5+ years expAppZen is the leader in autonomous spend-to-pay software, and they are seeking a Senior Manager, ABM Campaigns to design and execute targeted account-centric programs. This role involves building orchestrated campaigns to influence buying committees and progress strategic accounts, collaborating with various teams to drive engagement and optimize performance metrics.
AccountingArtificial Intelligence (AI)Big DataFinTechMachine Learning
Responsibilities
Develop and execute account-centric GTM programs across 1:1, 1:few, and 1:many tiers aligned to ICP, segments, and target account lists
Partner closely with AEs and SDRs to design multi-step, multi-channel plays that drive engagement across entire buying committees
Build integrated campaigns leveraging paid social, email nurtures, direct mail, events, content, and 6sense intent signals
Use account intelligence to tailor messaging, sequences, and assets for priority accounts
Create campaign briefs, timelines, and action plans in collaboration with Content, PMM, and Ops
Work side-by-side with Sales and SDR leadership to ensure alignment on targets, messaging, follow-up tactics, and success metrics
Launch coordinated outbound + inbound plays tied to account signals, product launches, and field events
Partner with Field Marketing to support regional events and account-based activations
Ensure SDRs have stage-appropriate talking points, outreach sequences, and triggers for timely follow-up
Track account engagement, pipeline influence, and conversion metrics using HubSpot/Marketo, Salesforce, GA4, and 6sense
Analyze performance across tiers and channels; surface insights that guide improvements and next-best actions
Own reporting for assigned programs, highlighting full-funnel performance, account progression, and ROI
Continuously refine targeting, sequencing, and content based on behavioral and intent data
Qualification
Required
5–7 years of B2B marketing experience with a strong emphasis on account based marketing, enterprise campaigns, or sales-aligned GTM motions
Proven track record building orchestrated ABM programs that generate and accelerate enterprise pipeline
Strong understanding of buying groups, sales cycles, and how to influence accounts at different stages
Proficiency with ABM tools such as 6sense, HubSpot/Marketo, Salesforce, LinkedIn Ads, and sales engagement platforms
Strong analytical skills—comfortable evaluating account-level insights, funnel metrics, and ROI
Experience partnering deeply with SDR and Sales teams to execute coordinated account motions
Excellent project management, prioritization, and cross-functional communication skills
A test-and-learn mindset and willingness to roll up your sleeves
Company
AppZen
AppZen is a technology company that provides an AI-driven finance platform to automate and improve financial operations.
201-500 employees
H1B Sponsorship
AppZen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9)
2024 (4)
2023 (6)
2022 (4)
2021 (6)
2020 (12)
Funding
Current Stage
Late StageTotal Funding
$280.6MKey Investors
Riverwood CapitalCoatueLightspeed Venture Partners
2025-09-22Series D· $180M
2019-09-09Series C· $50M
2018-10-30Series B· $35M
Leadership Team
Anant Kale
CEO
Kunal Verma
Co-Founder and CTO
Recent News
2025-12-29
2025-12-15
Company data provided by crunchbase