Arcserve · 1 month ago
Channel Marketing Manager, Americas
Eden Prairie, MN
Full-time
Onsite
Mid Level
3+ years expArcserve is a leading provider of business continuity solutions that safeguard digital assets for organizations worldwide. They are seeking an Americas Channel Marketing Manager to drive demand generation and revenue growth through partnerships with VARs, distributors, and MSPs, focusing on integrated marketing strategies and effective partner relationship management.
Big DataCyber SecurityEnterprise SoftwareInformation TechnologyNetwork SecuritySoftware
Responsibilities
Develop and execute integrated channel marketing strategies that drive demand and pipeline through VARs, distributors, and MSPs
Build and manage co-marketing programs, campaigns, and sales plays with key partners, ensuring alignment with regional revenue goals and sales priorities
Localize and amplify global campaigns for the US and Canada, focusing on accurate messaging and relevance to the target audience
Build and maintain trusted relationships with key channel partners and internal cross-functional teams (sales, product, digital, field marketing)
Enable partners with co-branded assets, training, and sales enablement tools to accelerate sell-through
Manage MDF (Market Development Funds) programs, ensuring effective investment, compliance, and measurable outcomes
Track and report on campaign effectiveness and ROI, making data-driven recommendations for improvement
Conduct quarterly marketing reviews with partner leadership to assess success, identify gaps, and ensure ongoing alignment. Present quarterly business reviews
Collaborate with product, digital, and field marketing teams to create campaign assets, joint messaging, and enablement tools
Qualification
Required
3 years of experience in channel, partner, or field marketing within the B2B technology or SaaS industry
Proven experience working with VARs, distributors, and/or MSPs
Demonstrated ability to measure and optimize marketing ROI, with strong analytical, budgeting, and reporting skills
Hands-on experience with marketing automation, CRM, and analytics platforms (e.g., HubSpot, Salesforce, Looker Studio)
Familiarity with email outreach tools (like Apollo, Salesloft, Outreach)
Strong understanding of inbound marketing funnels, lead nurturing, and customer lifecycle marketing
Excellent project management skills; able to manage multiple priorities and deadlines in a fast-paced environment
Strong written and verbal communication skills; able to collaborate effectively across teams and with external partners
Self-starter comfortable with experimentation, learning new technologies, and adapting quickly
Highly organized, detail-oriented, and proactive in identifying opportunities and proposing solutions
Collaborative team player who builds strong relationships with internal and external stakeholders
Customer- and partner-focused mindset, with a passion for driving engagement and business impact
Comfortable with ambiguity and change; able to switch priorities quickly and manage competing demands
Committed to continuous learning, creativity, and making a measurable impact
Company
Arcserve
Arcserve is a provider of data protection and recovery software that provides organizations with the assurance.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-05-02Acquired
Leadership Team
Stacey Budd
Team Lead Sales Engineering - North America
Recent News
2025-10-02
2025-07-14
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