Cengage Group · 1 month ago
Director, Product Analytics
Cengage Group is a global education technology company that aims to empower learners through innovative digital products. The Director of Product Analytics will lead the development of product intelligence and experimentation capabilities, influencing product strategy and enhancing learner outcomes through data-driven decision making.
E-LearningEdTechHigher EducationTraining
Responsibilities
Develop and implement the enterprise product analytics strategy aligned to Cengage’s learning and product vision
Lead and mentor a team of analysts and data scientists, embedding best-in-class practices in experimentation, measurement, and insight generation
Drive end-to-end instrumentation strategy, partnering with tech teams to ensure scalable, accurate, and consistent tracking across platforms and experiences
Champion a customer-focused product culture, turning data into actionable stories and strategic recommendations
Partner with product and design leadership to shape product roadmaps advised by learning science, behavioral signal analysis, and student outcome metrics
Lead the design and governance of A/B testing and experimentation frameworks to evaluate features, optimize experience flow, and validate product hypotheses
Operationalize product health dashboards, KPI frameworks, and executive-ready insights to track success and guide strategic tradeoffs
Collaborate closely with data engineering/platform teams to ensure robust data pipelines, semantic layer consistency, and scalable analytic infrastructure
Influence digital architecture direction for next-generation learning signals, engagement models, and LTV-style student value frameworks
Serve as a senior thought partner to business units on sophisticated analytics, segmentation, and predictive modeling approaches
Build readiness and maturity around analytics enablement, training product and business stakeholders on data literacy and measurement excellence
Qualification
Required
Strategic leader with 8+ years in product analytics, digital analytics, or data science, including 3+ years managing high-performing teams
Experience scaling analytics teams and capabilities in a digital product or software-based environment
Sophisticated knowledge of product analytics tools (Amplitude, Adobe Analytics, etc.) and cloud and data platforms (Snowflake, AWS, Databricks, etc.)
Proven track record of building experimentation programs, KPI frameworks, and translating insights into product and customer experience improvements
Strong storytelling ability with executive presence — able to synthesize sophisticated data into compelling narratives
Proficient with SQL, Python and/or R, and data visualization tools (Power BI, etc.)
Deep knowledge of digital engagement, funnel optimization, and behavioral analytics
Benefits
Discretionary incentive bonus program
Company
Cengage Group
Cengage Group is an EdTech company that provides secondary and higher education to learners at an affordable price.
H1B Sponsorship
Cengage Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (17)
2024 (6)
2023 (21)
2022 (19)
2021 (16)
2020 (56)
Funding
Current Stage
Late StageTotal Funding
$500M2023-06-02Private Equity· $500M
Recent News
2025-10-31
Company data provided by crunchbase