Foundation Medicine · 10 hours ago
Sr. Manager, Marketing
United States
Full-time
Remote
Senior Level
$174K/yr - $218K/yr
6+ years expFoundation Medicine is a company focused on improving patient outcomes through precision medicine. The Senior Manager, Marketing leads marketing activities for assigned customer channels, developing and executing strategies to achieve business objectives and enhance the Foundation Medicine brand.
BiotechnologyGeneticsHealth CareMedical
Responsibilities
Lead all marketing activities associated with assigned customer channels(s)
Understand the unique needs of key customer stakeholders within the cancer care ecosystem (e.g., payers, providers, pathologists, directors, c-suite) and their respective roles in test/partner selection
Display an in-depth understanding of all aspects of the customer journey(s); frequently and proactively seek out ways to improve the experience for all involved
Gather and synthesize information on customers, competitors, and the market from a range of formal and informal sources (e.g., research, field sales, voice of customer, etc.); identify and apply insights to shape/refine strategies and build the Foundation Medicine brand
As needed, request research, brief agencies and provide input on research materials to ensure research answers business needs
Proactively engage with customers to uncover, articulate, and apply insights to enrich business plans and communication strategies; proactively seek solutions to business challenges
Own the development and execution of robust strategic marketing plans, utilizing internal expertise and, as necessary, external marketing research firms, marketing agencies, and other vendors that complement internal capabilities to deliver business targets
Support the development of launch plans, providing analysis and insights to effectively bring new products and services to market
Anticipate risks to marketing strategies, proactively assessing scenarios and creating contingency plans
Understand and drive brand positioning, ensuring it is brought to life consistently with customers across multiple channels, traditional and digital in nature
Build insightful content and marketing campaigns that engage relevant audiences, and deliver business results
Collaborate with internal and external stakeholders to achieve objectives, including but not limited to customers, marketing, commercial operations, sales, medical, legal, regulatory, corporate communications, executive leadership, creative and media agencies/vendors
Work closely with the sales team, listening to their feedback, clearly communicating marketing strategy, and ensuring access to the tools necessary to effectively engage with customers
Work autonomously to make decisions and act, in alignment with portfolio value proposition, customer needs and business goals; think strategically when making choices and exhibit a customer-centric approach, putting customer needs first in all decisions
Partner with training team to ensure sales teams have appropriate training to effectively execute marketing strategies
Provide commercial organization with messaging and tools to differentiate portfolio in the marketplace
Accurately forecast financial impact of marketing initiatives
Actively track tactical performance metrics and report progress toward goals, adapting approaches where required to optimize marketing activities and drive business outcomes
Effectively manage marketing budget to achieve brand objectives
Utilize project management and collaboration skills to deliver against timelines, identifying potential risks as they arise and exhibiting a bias for action to get solutions to the market quickly
Simplify and explain complex concepts to different audiences
Embody a continuous improvement mindset in day-to-day activities
Complete all work in accordance with Foundation Medicine legal and compliance guidelines
Coach and develop team members
Travel up to 25% of the time
Other duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Business or Life Sciences
6+ years of experience in healthcare diagnostics marketing
Preferred
Advanced degree such as Masters in Genetics Counseling or other advanced science degree, MBA preferred
7+ years of experience in healthcare diagnostics marketing
2+ years in Market Access and Payer
Experience in: Oncology, Field sales, Global marketing, Product launch, People management, building out content and integrated marketing campaigns, managing and leading agency partners and external vendors, working with and managing cross-functional teams and projects
Familiarity with primary and secondary market research and data analysis
Experience and proficiency with monthly, quarterly, and annual budget management
Ability to: develop, rationalize, and present strategy, translate strategy into tactical execution and business results, work effectively within a team in a fast-paced changing environment, understand technical and scientific information, influence and motivate individuals from sales, marketing, and other functions to achieve business goals
MS Office Proficiency (Word, Excel and Power Point)
Demonstrated success working with Legal, Medical, Regulatory review teams
Strong leadership skills, including the ability to provide positive and constructive feedback respectfully to build positive relationships and drive business results
Strong work ethic, self-motivation, and resourcefulness
Excellent verbal and written communication skills, with ability to effectively communicate at multiple levels in the organization
Excellent attention to detail and the ability to effectively multi-task, prioritize and meet deadlines in a timely manner
Strong organizational, planning and follow-up skills
Understanding of HIPAA and importance of patient data privacy
Commitment to reflect Foundation Medicine's values: Integrity, Courage, and Passion
Benefits
A discretionary annual bonus may be available based on individual and Company performance.
This position also qualifies for Foundation Medicine's benefits.
Company
Foundation Medicine
Foundation medicine is a molecular information company developing clinical diagnostic tests that facilitates personalized cancer therapies.
1001-5000 employees
H1B Sponsorship
Foundation Medicine has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (41)
2023 (30)
2022 (36)
2021 (41)
2020 (45)
Funding
Current Stage
Public CompanyTotal Funding
$96.5MKey Investors
Kleiner Perkins
2015-01-12Acquired
2013-09-25IPO
2013-01-08Series B· $13.5M
Leadership Team
Daniel Malarek
Chief Executive Officer
David Fabrizio
VP, Commercial Strategy and Medical Innovation
Recent News
2026-01-25
Company data provided by crunchbase