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Abbott · 1 month ago

Manager, Marketing Communications

United States - Illinois - Lake Forest

Full-time

Onsite

Mid, Senior Level, Lead/Staff

$97K/yr - $195K/yr

8+ years exp

Abbott is a global healthcare leader that helps people live more fully at all stages of life. The Marketing Communications Manager will be responsible for developing and executing key marketing communications initiatives for the US Infectious Disease Business, collaborating with various stakeholders to enhance the brand presence and support product launches across multiple market segments.

BiotechnologyEmergency MedicineGeneticsHealth CareHealth DiagnosticsManufacturingMedicalMedical DeviceNutritionPharmaceutical

Responsibilities

Lead strategic marketing communications for the entire ID US Commercial professional product portfolio, including the market-leading ID NOW and BinaxNOW professional products

Ability to effectively collaborate with executives, business stakeholders, and marketing managers to define roadmaps

Ability to lead cross-functionally without authority and with a proven track record

Own and drive divisional tradeshow strategy, including booth graphics, asset development, and pre-/post-show communications. Collaborate cross-divisionally on national tradeshow initiatives to ensure a united brand presence and strategic alignment

Develop and manage the editorial calendar to support product launches, campaigns, and thought leadership initiatives. Oversee copywriting and editing to ensure clarity, consistency, and alignment with brand voice

Serve as a strategic partner to US Commercial leadership, Global Marketing, Corporate Accounts, and Corporate Marketing, ensuring integration and alignment of communications across functions

Champion Abbott brand identity and product portfolio positioning across all healthcare professional channels, leveraging market insights and data to inform creative briefs, sales collateral, and, when needed, media planning and digital strategy

Lead the development of high-impact creative assets in collaboration with external agencies, ensuring timely execution and budget adherence. Proactively manage contingency planning to adapt to changing market conditions

Oversee vendor relationships for literature fulfillment and harmonize process with broader Abbott initiatives

Provide strategic oversight of the Veeva approval process, ensuring compliance and timely execution of marketing materials

Integrate market research findings into messaging frameworks and campaign development to enhance relevance and effectiveness

Evaluate and implement emerging marketing technologies to improve engagement and optimize communication strategies

Qualification

Marketing CommunicationsBrand ManagementProject ManagementTradeshow StrategyContent DevelopmentMarket ResearchLeadershipCollaborationStrategic ThinkingAdaptability

Required

Bachelor's degree in Marketing, Communications, Business, or related field required; MBA with a marketing emphasis strongly preferred

Minimum of 8 years of progressive experience (ideally in marketing communications, with demonstrated success in leading strategic initiatives across complex healthcare or diagnostics environments)

Preferred

Proven experience in tradeshow strategy and execution, including cross-functional collaboration and asset development

Strong editorial and content development skills, including ownership of editorial calendars and oversight of copywriting/editing processes

Deep understanding of brand management, creative development, and integrated marketing communications across digital and traditional channels

Experience managing external agencies and vendors, with a track record of delivering high-impact campaigns on time and within budget

Familiarity with regulatory approval processes (e.g., Veeva) and literature fulfillment systems within a healthcare or diagnostics setting

Demonstrated ability to synthesize market research insights into actionable messaging and campaign strategies

Strong leadership, collaboration, and project management skills with the ability to influence cross-functional teams and senior stakeholders

High level of initiative, strategic thinking, and adaptability in a fast-paced, dynamic environment

Benefits

Career development with an international company where you can grow the career you dream of.

Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

An excellent retirement savings plan with a high employer contribution

Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.