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Purpose Financial · 4 days ago

Performance Marketing Manager

United States

Full-time

Onsite

Mid Level

3+ years exp

Purpose Financial is seeking a strategic, detail-oriented Performance Marketing Manager to join their marketing team. In this role, you will drive measurable business results by developing and executing data-driven marketing strategies across digital marketing platforms to fuel customer acquisition and accelerate revenue growth.

CommunitiesFinancial ServicesProfessional Services

No H1B

U.S. Citizen Only

Hiring Manager

Terry Franklin

Responsibilities

Develop and execute ad buying strategies across programmatic platforms, social networks, search engines, and other digital platforms, while ensuring proper tracking and optimization

Conduct in-depth analysis of campaign metrics, audience behavior, and conversion paths to inform strategic optimizations and budget reallocation decisions to maximize efficiency and ROI

Design and optimize testing framework for all digital marketing, including tests across audiences, creatives, landings, as well as avenues like Affiliate marketing

Create and measure rigorous A/B and multivariate testing to maximize learnings

Work closely with internal performance marketing, creative, and analytics teams to align digital marketing efforts with campaign objectives and share optimization insights

Own and nurture working relationships with key digital marketing vendors

Stay current with advertising platform updates (Programmatic (Stackadapt or similar DSP), Google Ads, Meta Ads) and leverage new features for competitive advantage

Post content provided by creative team across social media platforms (Facebook, Instagram, etc.); manage posting schedules and community engagement

Monitor and report on organic social media performance metrics including engagement, reach, impressions, follower growth, and audience sentiment

Stay ahead of industry trends and emerging best practices to keep Purpose Financial at the forefront of performance marketing innovation

Ensure all campaigns comply with platform policies and industry regulations

Qualification

Digital MarketingGoogle AdsMeta AdsProgrammatic PlatformsMarketing AnalyticsData VisualizationOrganic Social Media ManagementA/B TestingCommunication SkillsProject ManagementCritical ThinkingProblem-SolvingTeam Collaboration

Required

Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)

3-5 years of experience in digital marketing with proven track record of optimization success

Hands-on experience with major advertising platforms (Google Ads, Meta Ads, programmatic platforms) with large performance marketing budgets

Certified in Google Ads and Meta Blueprint

Experience managing organic social media accounts and posting content

Demonstrated ability to analyze data and translate insights into actionable optimization strategies

Ability to work independently and collaboratively in cross-functional teams

Exceptional written and verbal communication skills

Strong critical thinking and problem-solving abilities

Excellent project management and organizational skills, with ability to manage multiple projects/campaigns simultaneously

Adaptability to changing digital landscapes and platform updates

Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location

Must be eligible to work in the USA and able to pass a background check

Preferred

Experience with marketing analytics (programmatic, social, search) and attribution modeling. Proficiency with data visualization tools (Tableau, Sigma, etc.), a plus

Knowledge of financial services or consumer lending industry, a plus